MAM
Anna Gordon is BBC Worldwide director of global sales strategy, business development and planning
MUMBAI: UK pubcaster The BBC‘s commercial arm BBC Worldwide has announced the appointment of Anna Gordon as director of global sales strategy, business development and planning.
She joins in a new role, designed to further develop the company‘s position as a world-class sales operator. Her role includes responsibility for the high level sales strategy and supporting the company‘s many sales teams around the world and at major markets including BBC Worldwide Showcase, Mipcom and MipTV.
BBC Worldwide president, global markets Paul Dempsey made the appointment. His role overseeing all BBC Worldwide‘s business across all non-English speaking territories around the world, also includes global responsibility for sales.
He said, “I‘m really proud of our sales operation. Customers all around the world respect our teams for their talent and professionalism. But we‘re not going to rest on our laurels. Our aspiration is to be even better, and Anna‘s role has been designed to help us to do that. She joins with excellent credentials from the BBC and I‘m looking forward to working with her.”
Gordon said, “BBC Worldwide is a world-class sales operation and I am thrilled to be joining such a high performing team. I look forward to working with Paul and the global sales teams as they continue to build on this success for the future.”
The appointment follows BBC Worldwide‘s reorganisation in April which saw the business reconfigured from divisional to geographical reporting lines across seven major markets, reflecting its ambition to grow internationally.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
