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Andréa Mallard steps in as chief marketing officer at Microsoft AI
WASHINGTON: Microsoft AI has tapped Andréa Mallard as its new chief marketing officer, bringing in a seasoned operator with deep experience in product-led storytelling as the company accelerates its bet on responsible artificial intelligence.
Mallard took charge earlier this month, joining the leadership team led by Mustafa Suleyman. Her appointment signals Microsoft’s intent to shape not just the capabilities of AI, but how it is understood, trusted and adopted at scale.
In a post announcing her move, Mallard described AI as the most consequential technological shift of her lifetime, one that will shape how future generations live and work. That, she said, was precisely why she chose to join Microsoft AI, to help build technology that serves people rather than the other way around.
Mallard arrives with more than two decades of experience at the intersection of product, design and marketing. Most recently, she served as global chief marketing officer at Pinterest for over seven years, where she oversaw product marketing, design, communications, growth and an in-house creative studio. During her tenure, Pinterest scaled its user base and advertising business while sharpening its identity as a positive, discovery-led platform.
Her work at Pinterest earned repeated industry recognition, including being named to Forbes’ list of the world’s most influential CMOs, AdWeek Brand Genius and AdAge Marketer of the Year. Her teams launched several of the platform’s signature initiatives, including Pinterest Predicts, its annual trend forecast, and Pinterest Presents, its global advertiser summit.
Before Pinterest, Mallard held senior marketing roles across consumer, health and apparel brands. She was chief marketing officer at Athleta, where she helped drive double-digit growth and led the brand’s transition to B Corp status. She also served as chief marketing officer at Omada Health, a digital health company later named a World Economic Forum tech pioneer.
Earlier in her career, Mallard spent nearly eight years at design firm IDEO, where she helped establish and lead its global brand strategy practice across Europe and the US. She began her career in media and publishing, with roles at Forbes, Rodale and Canada’s CBC.
Alongside her executive role, Mallard serves as a board director at Hydrow, Kajabi and Twenty First Century Brand, and has previously advised electric mobility firm Unu Motors. She holds a master’s degree from the London School of Economics and has lived and worked across Europe and North America.
At Microsoft AI, Mallard will be responsible for shaping how the company communicates its AI ambitions to consumers, enterprises and policymakers at a time when scrutiny of the technology is intensifying.
Her brief is clear. Build belief. Earn trust. And make sure the story of AI keeps pace with its power.
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Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
