MAM
AndBeyond.Media appoints Dharika Merchant as company president
MUMBAI: AndBeyond.Media, announced the appointment of former Affinity executive Dharika Merchant to serve as President of the company, effective today. In her role, Merchant – a specialist in business development, product strategy and operations, will be focused on driving the execution of AndBeyond.Media’s strategic plan for expanding the businesses reach globally, and scale new heights with innovation to deliver operational excellence.
With in-depth industry experience, Dharika has had a long and successful track record overseeing and executing business strategy and expansion. She joins AndBeyond.Media from her long-standing stint at Affinity, where she spearheaded business teams and handled a multitude of product portfolios ranging from SEM, PPC and standard display to real-time bidding (RTB) and programmatic media buying. A digital maven with deep seeded skills in mobile marketing and media buying, she has provided her customer acquisition and relationship management expertise to a large spectrum of clients that include Direct Advertisers, Ad Networks, Affiliate Networks and Publishers, and has successfully helped businesses achieve their ambitions.
“As AndBeyond.Media forays into this new chapter of global expansion, I am confident that Dharika will effectively lead the business and help scale the company’s growth to its fullest potential,” said Karan Gupta, Chief Executive Officer at AndBeyond.Media. “Her strong management background and extensive leadership experience makes her the right person to oversee AndBeyond.Media’s future growth plans. Through the various positions she has held over the years, Dharika has proven to be an accomplished and trusted leader and brings to this position a strong reputation for developing teams and inspiring businesses to go beyond the ordinary. Her wealth of experience will truly serve as an asset as we continue to accelerate growth and attain new milestones.”
Talking about her new role Dharika Merchant, President, AndBeyond.Media said, “I’m thrilled to join AndBeyond.Media during this exciting time. AndBeyond.Media’s bespoke technology and solutions, I believe, are some of the finest innovative offerings in the programmatic advertising space. I look forward to working alongside Karan, Pankil and the company’s talented employees, and dedicated partners around the world to expand the reach of the business, drive greater value and challenge the limits of innovation”
“Dharika has built an impressive record of accomplishments through the years. Her proven ability to deliver results makes her the perfect choice to help execute our strategic ambitions and drive scalable, sustainable growth,” added Pankil Mehta, Chief Business Officer, AndBeyond.Media.
Merchant’s appointment comes closely on the heels of the appointment of Ashley King as VP Publisher Development and the launch of the New York City office – last week. These announcements come at a period of rapid expansion for the company’s business globally.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
