Brands
Ananya Pandey and Shubman Gill join the Beats family as India’s brand ambassadors
Mumbai- Beats has announced Beats Solo Buds, Beats Solo 4 and Beats Pill in India. To celebrate the launch, Beats has released its first campaign starring Bollywood actress Ananya Pandey and celebrated Indian cricketer Shubman Gill. The duo, both iconic in their respective realms of Indian entertainment and sports, is set to be the face of the brand’s existing and upcoming marketing campaigns that spotlight the brand’s dynamic product lineup.
“Music has been an essential part of my life, whether I am working out, preparing for a role, or simply unwinding,” said Ananya Pandey. “As someone who has been using Beats growing up, I am excited to be part of the Beats legacy and their journey into India.”
Shubman Gill added, “I am thrilled to be a part of the Beats Family as one of India’s brand ambassadors. Beats is a brand that has the same commitment and dedication to performance as I do. I look forward to the great things that Beats has planned for India!”
Speaking on this occasion, Beats CMO & head of product, Chris Thorne said, “we are delighted to welcome Ananya Pandey and Shubman Gill as India’s brand ambassadors as we bring together the energy and spirit of Beats with the vibrant culture of India. Their dynamic personalities make them the perfect fit for Beats. We are excited to launch our new products in India and look forward to our partnership with Ananya and Shubman.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
