MAM
Analytics: Essence establishes hub in India to help data-driven solutions
MUMBAI: Essence, a global digital agency, has announced the launch of its Global Analytics Hub in Delhi, India. The establishment will focus on campaign analytics for leading global clients. In addition, it will serve as R&D center for work in mobile analytics, machine learning, social data mining and customer analytics.
The newly opened unit will work closely with the agency’s analytics team in driving innovation and overall operational excellence. Qianqian Wu, global director of the hub, has plans underway to make several key senior hires, and considerably expand the current team in India.
“Launching the global analytics hub is a step in right direction and it supports Essence’s continued commitment to providing clients with superior, data-driven solutions,” said Wu. “Investment in sound strategic solutions, advanced analytics and cutting-edge technology will be paramount to the success of the initiative.”
“We recognise the increasing importance of creating innovative and high quality data and technology solutions,” said Essence global head of analytics Anant Mathur. “Opening the hub is critical in driving future readiness and growth for Essence in the analytics space globally, we have carefully chosen India for establishing the global hub given the progressive ecosystem of talent and technology available in India”
Essence, a global agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers, has clients such as Google, FrieslandCampina, Tesco Mobile and the Financial Times.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
