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Anagram Media Labs hops in the driver’s seat for inDrive’s social media
MUMBAI: Full-service marketing agency Anagram Media Labs has bagged the social media mandate for inDrive India, taking the wheel on content strategy, digital storytelling, and community engagement across platforms.
Already behind inDrive’s influencer and marketing efforts, Anagram will now double down on building the brand’s digital presence—especially in key metros like Delhi, Mumbai, Bengaluru, and Kolkata, along with high-growth Tier 2 markets such as Chandigarh.
As India’s ride-hailing market shifts into high gear, inDrive is betting on hyper-localised, thumb-stopping content to fuel visibility and engagement—and Anagram Media’s job is to ensure the brand stays in the fast lane.
Speaking on the expanded partnership, Anagram Media Labs founder Manjul Wadhwa said, “It’s a matter of great pride for us that inDrive continues to place its trust in Anagram. This extended partnership is a big testament to the bond we’ve built over time. With this new mandate, we’re excited to shape inDrive’s voice in India, one that reflects its values of fairness, choice, and people-first thinking. Our goal is to not just manage content, but to bring alive inDrive’s mission and unique features in a way that truly connects with the Indian audience.”
The inDrive marketing team echoed the sentiment, stating, “Anagram has already shown its deep understanding of our brand with its impactful influencer campaigns and other activities. We are confident that this move will further strengthen our connection with Indian consumers and help us stand out in a highly competitive category.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
