Brands
An OREO could be your ticket to space!
Mumbai: Imagine space travel being within your reach by just buying an Oreo cookie. This is exactly what we’re offering consumers with Oreo’s latest launch: Space Dunk cookies. Oreo—World’s No.1 and India’s favourite cookie brand—is giving consumers an opportunity to become the second Indian to go to space by simply buying and scanning an Oreo Space Dunk cookie pack. This limited edition pack will be available in the market during May & June of this year, and is an extension of a successful global campaign.
India’s recent space exploration missions have captured the imagination of young and old across the nation. There is an increased curiosity and adulation for what the country has managed to achieve in the realm of space exploration. In the 40th year anniversary of the first Indian to go to space, Oreo is giving one lucky Indian the opportunity to experience space for themselves! Through this campaign, Oreo is giving billions of Indians a chance to make their dream come true with an out-of-the-world reward – a chance to become the next Indian in space.
The special edition ‘Space Dunk’ packs with space themed cookies come with a QR code which, upon scanning, will redirect the consumer to a microsite – www.oreospacedunk.in – and give them a chance to be the first person to Twist, Lick, Dunk in space. The brand is partnering with Space Perspective to offer a chance to embark on a transformative six-hour journey to the edge of space in Space Perspective’s Spaceship Neptune—a pressurized capsule propelled gently by a SpaceBalloon™. Their reimagined spaceflight experience will allow the winner to safely enjoy unprecedented views of planet Earth with no special training required, no weightlessness and no heavy g-forces. The winner can also expect breathtaking views from the largest windows ever flown to space, a world-class meal and complimentary Oreo cookies, Wi-Fi and even a Space Spa with a bathroom — all the comforts of the world’s first Space Lounge. In addition to this, consumers can also win exclusive space related experiences at a reputed space center and luxurious stargazing experiences at Astroport Sariska.
Speaking about this, Mondelez India VP- Marketing Nitin Saini said, “Oreo brand has always been synonymous with unlocking playfulness and through this campaign, we want to transport consumers to a place full of excitement and childlike curiosity! All of us at some or the other point in time have wondered what it would be like in the outer space and I am very happy that as a brand we are able to offer an Indian a chance to embark on this journey and experience the grandeur of space.”
Publicis Groupe, South Asia & Chairman – Leo Burnett , South Asia CCO Rajdeepak Das added, “Everyone of us has dreamt of going to space as a kid. And Oreo is on a mission to turn this dream into a reality. This literally ‘out-of-this-world’ experience needed a campaign that’s just as iconic. We have crafted a story which plays on Oreo’s iconic Twist, lick, Dunk, but with a cosmic flavour to capture the audience attention.”
Wavemaker India chief client officer & office head, West, North & East Shekhar Banerjee said, “We are elevating the ritual of Twist, Lick and Dunk to newer heights with this initiative. By leveraging cutting-edge tech and immersive experiences across media channels, we are making this extraordinary opportunity a tangible reality. As our campaign unfolds, expect quite literally some out of the world experiences as we get the nation to suit up for space.”
To celebrate the launch, Oreo is releasing a captivating film that takes the brand’s iconic proposition, Twist, Lick, Dunk, on a spacewalk! Witness a simple yet dramatic narrative that reimagines the classic Oreo ritual with a touch of space-age wonder. The campaign will be supported by elements across social, print, outdoors and travel apps.
Brands
Bombay Dyeing threads profit through tough quarter
Q3 net at Rs 1.83 crore on Rs 324.02 crore revenue.
MUMBAI: The fabric may have thinned, but the stitch still holds. The Bombay Dyeing and Manufacturing Company Ltd reported a standalone net profit of Rs 1.83 crore for the quarter ended December 31, 2025, a sharp turnaround from a loss of Rs 9.92 crore in the preceding September quarter. However, profit remained below the Rs 70 crore clocked in the corresponding quarter last year.
Revenue from operations for the December quarter stood at Rs 324.02 crore, compared with Rs 362.63 crore in the September quarter and Rs 414.81 crore a year earlier. Including other income of Rs 26.60 crore, total income came in at Rs 350.62 crore, down from Rs 453.62 crore in the year ago period.
For the nine months ended December 31, 2025, revenue from operations stood at Rs 1,064.49 crore against Rs 1,246.41 crore in the previous year. Net profit for the nine month period rose to Rs 5.67 crore, compared with Rs 478.35 crore in the corresponding period last year, reflecting the absence of large exceptional gains seen earlier.
The quarter’s profit before tax stood at Rs 3.02 crore for the nine month period and Rs 588 crore for the comparable nine month period last year, driven by exceptional items of Rs 552.70 crore in FY25. In the December quarter this year, exceptional items were marginal at negative Rs 0.90 crore, compared with Rs 50.71 crore in the year ago quarter.
Total expenses for the December quarter were Rs 362.43 crore. Cost of materials consumed stood at Rs 204.10 crore, while other expenses were Rs 73.91 crore. Finance costs were contained at Rs 2.62 crore, down from Rs 3.61 crore in the September quarter and Rs 3.30 crore a year earlier.
Segment wise, the Polyester business remained the mainstay, contributing Rs 305.93 crore in quarterly revenue, compared with Rs 395.99 crore a year ago. Retail and Textile delivered Rs 14.83 crore, while Real Estate revenue was negligible in the quarter, against Rs 3.15 crore in the corresponding period last year.
Segment results before tax and finance costs showed Polyester reporting a loss of Rs 26.34 crore in the quarter, versus a profit of Rs 22.47 crore last year. Retail and Textile posted a profit of Rs 2.94 crore, while Real Estate recorded a loss of Rs 5.05 crore.
On a consolidated basis, the numbers mirrored the standalone performance. Consolidated net profit for the quarter stood at Rs 1.92 crore, against a loss of Rs 9.85 crore in the preceding quarter and a profit of Rs 70.06 crore a year ago.
Other comprehensive income for the quarter was Rs 22.53 crore, largely due to fair value changes in equity investments. Total comprehensive income for the period stood at Rs 12.61 crore on a standalone basis and Rs 12.68 crore on a consolidated basis.
As of December 31, 2025, total segment assets were Rs 2,894.42 crore on a standalone basis, with net capital employed at Rs 2,348.98 crore. Paid up equity share capital remained at Rs 41.31 crore, with earnings per share for the quarter at Rs 0.09, compared with Rs 3.39 in the corresponding quarter last year.
With revenue under pressure and polyester margins fluctuating, Bombay Dyeing’s latest numbers reflect a business navigating cyclical headwinds. The profit may be modest, but after the previous quarter’s loss, the company has at least managed to keep its weave intact.
