Brands
Amway stirs up the wellness game with ‘Nutrilite Triple Protect’
MUMBAI: Amway India has added extra muscle to its wellness playbook with the launch of Nutrilite Triple Protect, a plant-based dietary supplement designed to support immunity, gut health, and skin vitality — all in one go.
Infused with three natural heavy-hitters — Acerola cherry (a Vitamin C powerhouse), turmeric (for anti-inflammatory flair), and licorice (to soothe the gut) — this latest offering delivers a triple-action formula minus the fluff. Each serving clocks in with 100 per cent of your recommended daily allowance of Vitamin C, courtesy of acerola cherries plucked from certified organic farms in Brazil — said to contain nearly seven times more Vitamin C than amla.
Commenting on the launch, Amway India managing director Rajneesh Chopra stated, “As poor nutrition continues to impact over half the nation’s health, the need for clean, plant-based solutions for overall wellbeing has never been greater. Today’s consumers are prioritizing health like never before, with 52 per cent ranking immunity as the top benefit they seek in supplements – underscoring a growing demand for holistic wellness recommendations.
Keeping in mind the consumer needs and as part of our strategic business priority of Accelerating Product Innovation Pipeline, we are happy to introduce our latest innovation – Nutrilite Triple Protect by Amway.This one-of-a-kind formulation brings together science-backed ingredients to support immunity, gut and skin-empowering individuals to take a proactive, holistic approach to wellness. With a health-first approach, we at Amway are committed to empowering individuals to take control of their health and wellbeing and focus on enhancing their healthspan—living not just longer, but healthier lives.”
Backed by 90 years of nutrition science, Triple Protect champions Amway’s seed-to-supplement philosophy, combining bioavailability with sustainability. With 40 mg of turmeric extract (equivalent to 50 times raw turmeric) and 167 mg of licorice extract (equal to six times the raw stuff), the formulation cuts no corners. No artificial colours, flavours, or preservatives — just clean, potent plant power.
As Indian consumers lean into proactive health and preventive care, Amway is angling to be their supplement of choice. With Triple Protect, the brand isn’t just selling capsules – it’s bottling up nature’s immunity arsenal, ready to take on stress, pollution, and dodgy diets, one serving at a time.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
