Brands
Amritcem’s Dhalai Champion campaign lifts the bar
MUMBAI: Amritcem Cement has launched its ambitious Dhalai Champion campaign, spotlighting the brand’s unmatched strength and reliability for all types of construction work. Anchored on the theme From Foundation to Roof, the initiative celebrates both the performance of the cement and the spirit of champions from every walk of life.
The 360 degree campaign combines hyperlocal storytelling, regional influencer engagement, high-decibel ATL presence, strong digital amplification, and focused BTL activities. The brand film, fully AI-generated, follows inspiring individuals overcoming challenges with determination, echoing Amritcem’s promise of resilience, consistency, and long-lasting excellence.
Amrit Cement managing director Pradeep Bagla said, “Meghalaya is a key market for us. With the Dhalai Champion campaign, we reinforce our commitment to quality and to the people who build with trust every day. This campaign celebrates endurance and performance, values shared by Amritcem and the people of Meghalaya.”
Amrit Cement head of marketing Indranil Lahiri added, “Our goal is to make Amritcem the preferred choice for every dhalai work. By blending local insights, emotional storytelling, and influencer partnerships, we aim to connect meaningfully with home builders and construction professionals across the state. This campaign will help generate the brand pull needed in the region.”
Since 2008, Amritcem has been a leading cement manufacturer in North-East India, recognised for superior quality, innovative solutions, and strong community focus. Its product range includes Ordinary Portland Cement (OPC) and Portland Pozzolana Cement (PPC), all packaged in moisture-proof AD Star packs to ensure freshness and reliability.
Through the Dhalai Champion campaign, Amritcem is not just building structures, it’s strengthening trust, value, and the dreams of communities across the North-East.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
