MAM
Amrita Thapar named as CMO for Microsoft India
MUMBAI: Microsoft Corporation (India) has named Amrita Thapar as the new chief marketing officer (CMO). Thapar’s LinkedIn profile confirms her taking over the new role for the tech giant in January.
Thapar also headed India Communications at Amazon Web Services (AWS) before moving on to her new role.
Erstwhile India’s chief marketing officer, Hitu Chawla has joined into a new role at Microsoft, sources told Indiantelevision.com, while declining to disclose any further details.
Chawla has served 16 years at the American multinational technology corporation. Having started as a marketing & communications manager in 2006 and rose through the ranks to become a senior director (Partner Go-To-Market strategy) of the organisation in the US in 2017, before taking on the mantle of CMO at Microsoft India in May 2020.
A marketing and communications professional with nearly 25 years of experience, Thapar has worked at companies spanning broadcast television, media strategy, and professional services both big tech giants in India and globally. She also has worked in television programming, corporate strategy and sales before pivoting to marketing and communications.
Previously, Thapar served as vice president of marketing and communications at Genpact in a stint lasting over thirteen years. She has also worked in corporate strategy at The Times of India Group and served as a television producer at NDTV. She has reported and produced shows including ‘Night Out’, ‘Jeena isi ka naam hai’, ‘Moneywise’ and ‘IT: India Tomorrow’ at NDTV. She was also a member of the core response team for COVID-19 at Genpact in 2020 and AWS in 2021.
Armed with a bachelor’s degree in journalism from Lady Shri Ram College at Delhi, Thapar lists her areas of expertise as brand storytelling, content and digital operations, mergers & acquisitions (M&A), reputation management, virtual collaboration, thought leadership, to name a few, to deliver business growth objectives.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
