MAM
AMO wins Rubberwala Housing’s creative account
MUMBAI: Rubberwala Housing and Infrastructure Ltd has appointed AMO Communications Mumbai as its creative partner.
The win comes on the back of a multi-agency pitch. The account will be handled out of AMO Mumbai.
The agency is currently adding final touches to Rubberwala‘s corporate campaign, which shall be followed by a campaign for Rubberwala‘s product portfolio, which includes residential properties and commercial properties in South Mumbai. The campaign shall largely utilise print and outdoor, apart from targeted customer engagement activities.
Rubberwala Housing and Infrastructure Ltd MD Tabrez Shaikh said, “The thoughts presented by AMO were very insight-driven and would definitely be a part of our future campaigns.”
AMO Communications COO, Jitendra Khokle said, “It was a challenging brief to work on. However, the client was very clear in defining their vision for the brand, which made the process extremely exciting.”
AMO Communications AVP – client services Darayus Bacha added, “The agency‘s understanding of the dynamics of the business coupled with the local insights that it offered to Rubberwala, helped it to bag the account.”
MAM
Three senior OpenAI infrastructure executives join Meta
Key members of Stargate project move to rival amid aggressive AI spending race.
MUMBAI: Three key architects of OpenAI’s ambitious data centre plans have switched sides and joined Meta Platforms, according to people familiar with the matter. Peter Hoeschele, who played a central role in OpenAI’s high-profile Stargate initiative, is among the new hires. He is joined by Shamez Hemani, who focused on computing strategy and business development, and Anuj Saharan, another leader in the computing organisation. The Information first reported their departure from OpenAI on Thursday.
The moves come as Meta CEO Mark Zuckerberg has pledged to spend aggressively on AI infrastructure. The company is projecting capital expenditure of up to $135 billion this year alone, with hundreds of billions more expected before the end of the decade to support its Meta Superintelligence Labs and new models such as Muse Spark.
OpenAI, which is pushing ahead with massive data centre expansion, had described its early lead in securing computing power as a competitive advantage. Stargate, originally announced last year as a $500 billion venture involving OpenAI, Oracle, and SoftBank, has since become an umbrella term for the company’s broader data centre ambitions. However, the project has seen recent adjustments, including a pause on its UK plans and the decision not to expand the Abilene, Texas site.
A spokesperson for Meta declined to comment, while Hoeschele, Hemani, and Saharan also declined to comment. OpenAI said it was grateful for the contributions of the three employees and remains focused on hiring talent for its infrastructure plans. The company recently brought in former Intel executive Sachin Katti to lead its industrial compute efforts.
In the high-stakes race to build the future of artificial intelligence, talent is proving to be as valuable as computing power itself. Meta’s latest hires suggest the competition for top infrastructure minds is intensifying, even as OpenAI continues to scale its own ambitious projects. The move highlights how quickly the AI talent war is heating up across Silicon Valley.
