MAM
AMO Mobility collaborates with Ajay Devgn for the Premiere of ‘Maidaan’
Mumbai: Electric two-wheeler manufacturer, AMO Mobility has partnered with Bollywood actor Ajay Devgn to promote the upcoming movie ‘Maidaan,’ and celebrate the launch of its new highspeed electric scooter Jaunty i Pro. Under this collaboration, Devgn will endorse the smart electric two-wheeler launching on 10 April, along with the theatrical trailer of his upcoming biographical sports drama. Through this partnership, AMO Mobility aims to leverage Mr Ajay Devgn’s huge following to raise awareness about sustainable transportation solutions and present Jaunty i Pro as a smart mobility solution for today’s generation. With this marketing strategy, the EV manufacturer jumps on the trend of collaborating with celebrities to promote the advantages of switching to eco-friendly transportation.
In the new movie that is set in the 1950s-60s, Devgn will be seen playing the role of the legendary coach and ‘Father of Indian Football’ Syed Abdul Rahim who overcame multiple challenges to establish India as a global name on the world football stage. Under the partnership, he will endorse AMO Mobility’s next-generation electric scooter Jaunty i Pro which is available in three colours – white, grey, and blue. The new smart model with a dealership price starting at Rs. 95,000 and a showroom cost of up to Rs 1.15 lakh, is designed to cater to the demand for tier-I, tier-II, and last-mile delivery services in India. With a range of 120 km, the vehicle powered by a 2.2 kWh fast-charging battery promises efficient battery performance. The new vehicle’s association with Ajay Devgn is expected to boost its penetration in the market making it a popular choice for daily commutes across India.
AMO Mobility founder Sushant Kumar expressed his enthusiasm about the new product and the brand’s collaboration with the actor, stating, “We are thrilled to collaborate with Ajay Devgn for the release of ‘Maidaan’ and our Jaunty i Pro model. The core of AMO Mobility and ‘Maidaan’ symbolizes the vision of triumphing against all odds through perseverance, teamwork, and innovation, and we hope our collaboration will allow us to instill the same values. We are optimistic that our association with Mr. Devgn for our new launch will help us amplify our message of sustainable mobility and encourage our audience to embrace Jaunty i Pro as a smart and eco-friendly mobility option for the new India.”
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
