MAM
Amo electric bikes records 500% jump in growth this October
Mumbai: Amo electric bikes has witnessed a growth of over 500 per cent in October, the homegrown affordable e-mobility solutions brand announced. The company sold 2500 units in October this year, as compared to 416 units in the same month last year.
This gigantic growth in the festive season is just a delightful indicator, said AMO Electric bikes founder and MD, Sushant Kumar. “We have been witnessing a consistent growth pattern through the third quarter this year, with 200 per cent in August, 350 per cent growth in September to 500 per cent growth in October. In the future, we aim to sell 6000 units on a monthly basis. We aim to play a big role in the electric mobility sector in India and aiming to close an investment of $200 million in the next three years,” he added.
The festive season of Dhanteras and Diwali added to the rapid growth and momentum.
The single-day end customer retail sale on Dhanteras exceeds 2500 e-bikes (Novemeber) as compared to 316 at last year’s Dhanteras sales (based on pre-Dhanteras booking to be delivered on the day), said the company. The company has further expanded its dealerships to 150 across the country.
AMO recently launched its campaign ‘Karle Raho Se Yaariyan’ with an aim to bring awareness towards the tragic consequences of climate change and highlight the importance of e-mobility solutions.
Established in 2018 by Sushant Kumar, the company is working towards achieving its vision ‘to convert/expand e-mobility into mass mobility.’
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
