MAM
Amo electric bikes records 500% jump in growth this October
Mumbai: Amo electric bikes has witnessed a growth of over 500 per cent in October, the homegrown affordable e-mobility solutions brand announced. The company sold 2500 units in October this year, as compared to 416 units in the same month last year.
This gigantic growth in the festive season is just a delightful indicator, said AMO Electric bikes founder and MD, Sushant Kumar. “We have been witnessing a consistent growth pattern through the third quarter this year, with 200 per cent in August, 350 per cent growth in September to 500 per cent growth in October. In the future, we aim to sell 6000 units on a monthly basis. We aim to play a big role in the electric mobility sector in India and aiming to close an investment of $200 million in the next three years,” he added.
The festive season of Dhanteras and Diwali added to the rapid growth and momentum.
The single-day end customer retail sale on Dhanteras exceeds 2500 e-bikes (Novemeber) as compared to 316 at last year’s Dhanteras sales (based on pre-Dhanteras booking to be delivered on the day), said the company. The company has further expanded its dealerships to 150 across the country.
AMO recently launched its campaign ‘Karle Raho Se Yaariyan’ with an aim to bring awareness towards the tragic consequences of climate change and highlight the importance of e-mobility solutions.
Established in 2018 by Sushant Kumar, the company is working towards achieving its vision ‘to convert/expand e-mobility into mass mobility.’
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
