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AMN New Media personalises TV style messaging on the Net
AMN New Media has announced that it will begin licensing its newest product called ‘Intellimmercial’.
This is an exclusive system that personalises television-style audio/video messaging on the Internet, to third-party web developers and Internet marketers. The system, referred to as the first ‘smart’ commercial, claims to deliver web-based personalised animated messages determined by specific information drawn from marketing databases. According to a company release, one of the unique features of the Intellimmercial is that it speaks to its visitors by name using a real announcer’s voice. This unique system was developed for companies that want to deliver an engaging and personal live action communication to their customers.
The Boston Symphony Orchestra (BSO), the Boston Pops, and Chicagoland’s Brookfield Zoo have responded positively to tests of the technology which were conducted as part of their integrated marketing campaigns, says the company. The audio and animation technology uses database information to assemble a set of variable recorded voice messages that synchronize with animated images. The new initiative is considered an important breakthrough in the field of database marketing because it takes the most powerful elements of direct mail personalisation and applies it to TV-like commercials. Combined with its ability to track visitor activity and interest, it is positioning itself as the next generation of web messaging.
The system has been structured to allow outside web animators and agencies to create and build their own web commercials for their clients and add the Intellimmercial’s personal audio database technology as part of the complete product.
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Eric Swider exits Trump Media board as leadership reshuffle continues
Key architect of Trump Media’s public listing steps down as board reshapes
SARASOTA: Eric Swider has stepped down from the board of Trump Media & Technology Group, marking a notable leadership shift at the parent company of Truth Social during a period of strategic and market uncertainty.
Swider’s resignation, effective Friday, April 10, 2026, was disclosed in regulatory filings. The company clarified that the move was not linked to any disagreement over its operations, policies or practices, signalling an orderly exit rather than a fallout.
His departure follows closely on the heels of Robert Lighthizer, who exited the board in March, pointing to a broader reshuffle within TMTG’s leadership ranks over recent months.
Swider played a central role in the company’s journey to public markets. As chief executive of Digital World Acquisition Corp, the special purpose acquisition company that merged with TMTG, he helped steer the high-profile deal through regulatory scrutiny from the U.S. Securities and Exchange Commission and other legal hurdles. The merger was eventually completed in March 2024, securing TMTG’s listing after a prolonged and closely watched process.
Beyond the boardroom, Swider also drew attention for his personal stake in the company. In mid-2025, he sold roughly 90 per cent of his holdings, reportedly netting around $4.4 million before taxes, a move that came amid heightened investor interest in the stock.
With Swider’s exit, the current board continues to feature prominent figures including chief executive Devin Nunes, alongside Donald Trump Jr. and David Bernhardt.
The leadership changes come at a time when DJT has been experiencing volatility. As of April 2026, the stock has been trading in the $9 to $10 range, a marked decline from its post-merger highs. Investors are weighing the company’s evolving strategy, including its pivot towards nuclear fusion initiatives, alongside the ongoing challenge of scaling its core platform, Truth Social.
Swider’s exit closes a key chapter in TMTG’s public market story. As the company recalibrates its leadership and strategy, the focus now shifts to whether it can steady investor confidence and translate ambition into sustainable growth.
