MAM
AMN New Media personalises TV style messaging on the Net
AMN New Media has announced that it will begin licensing its newest product called ‘Intellimmercial’.
This is an exclusive system that personalises television-style audio/video messaging on the Internet, to third-party web developers and Internet marketers. The system, referred to as the first ‘smart’ commercial, claims to deliver web-based personalised animated messages determined by specific information drawn from marketing databases. According to a company release, one of the unique features of the Intellimmercial is that it speaks to its visitors by name using a real announcer’s voice. This unique system was developed for companies that want to deliver an engaging and personal live action communication to their customers.
The Boston Symphony Orchestra (BSO), the Boston Pops, and Chicagoland’s Brookfield Zoo have responded positively to tests of the technology which were conducted as part of their integrated marketing campaigns, says the company. The audio and animation technology uses database information to assemble a set of variable recorded voice messages that synchronize with animated images. The new initiative is considered an important breakthrough in the field of database marketing because it takes the most powerful elements of direct mail personalisation and applies it to TV-like commercials. Combined with its ability to track visitor activity and interest, it is positioning itself as the next generation of web messaging.
The system has been structured to allow outside web animators and agencies to create and build their own web commercials for their clients and add the Intellimmercial’s personal audio database technology as part of the complete product.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
