MAM
Amit Wadhwa promoted to CEO at dentsu Creative India
New Delhi: On the back of its global organisational redesign, dentsu international on Tuesday created a new structure for its creative service line in India. The restructuring will bring together some of India’s best agencies along with their digital & PR capabilities – all from the house of dentsu – under one umbrella to provide a more collaborative and aligned offering to clients.
The brands that will come together as part of this redesign as dentsu Creative include Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, Dentsu India and Dentsu Impact.
With the eventual consolidation under the two strong global brands – dentsumcgarrybowen (dentsuMB) and Isobar, dentsu Creative will provide digital-native, brand-led, customer-centric, creative, and strategic solutions to clients, effortlessly, it added.
In India, the dentsu Creative service line will be led by chief executive officer, Amit Wadhwa, who will be responsible for the integration, coordination, and implementation of the overall strategy for dentsu Creative in the market. He will lead the dentsu India creative service line leadership team, reporting to Anand Bhadkamkar and the regional dentsu Creative leadership.
Sidharth Rao, in addition to his current responsibilities, will now also be in charge of the brand dentsuMB Group in India as its CEO. He will work with the leadership team on dentsuMB’s brand strategy for the market. Shamsuddin Jasani, who continues to oversee the Isobar brand in South Asia as its managing director (MD), will also take on an additional role at dentsu Creative. He will now work with the regional and global leadership teams to support the Isobar practice area and will work closely with the Isobar Global leadership team on the same.
CEO India, Anand Bhadkamkar, said, “This global restructure is about consolidation of capabilities across our brands and businesses to bring the best of our services to our clients and provide those specialisms without any hassles. The idea is to ultimately stand true to our #OneDentsu strategy and thus, transform into a sharper and leaner business partner to brands. The changes in the India leadership team only reflect a step ahead in bolstering and scaling up our market ambitions. Amit, Sid, and Shams are amongst the strongest creative leaders not just within dentsu but across the industry; and with the kind of experience and knowledge backing them, I am certain that they will steer dentsu towards excellence not just in India but beyond.”
The network has also elevated Narayan Devanathan as president – strategy & integration for India. In addition to his current role as CEO, dentsu Solutions, he will now support and achieve dentsu’s strategic objectives by defining, implementing, and driving growth and other vital initiatives for the market. He will continue to report to Anand Bhadkamkar for his additional responsibility as part of the India market leadership team. Meanwhile, Narayan will now also don a regional hat as APAC head for the dentsu Creative Strategy & Consulting practice.
“Narayan has been instrumental in driving integration across our units and, as part of the South Asia integration initiatives, he will be supporting the Sri Lanka team in strategy and integration across the two markets. He will now be moving away from his current additional role as chairperson, Creative Service Line for India, and will take up a regional leadership role as APAC lead – strategy & consulting Practice in the creative service line. In this role, he will be working with the Regional and Global leadership teams within the creative service line to help develop the area of Strategy & Consulting Practice in the APAC region,” Anand added.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
