Brands
Amit Luthra joins Lenovo as MD for Infrastructure Solutions Group India
Mumbai: Lenovo has appointed Amit Luthra as MD for Infrastructure Solutions Group (ISG) India. In his new role, Luthra will be responsible for leading and building Lenovo ISG’s business in India.
Based in Bengaluru, he will also play a key role in advocating Lenovo’s end-to-end offerings from the pocket to the data center to the cloud and in driving customer confidence in the data center business across the market.
Luthra will also be responsible for growing the edge, hybrid cloud, High-Performance Computing (HPC), AI, Hyper-Converged Infrastructure (HCI), and storage solutions portfolio and strengthening ISG’s relationships with the partner ecosystem.
Prior to joining Lenovo, Luthra was director and GM for Dell’s storage platform solutions. He is an expert in planning and leading strategic enterprise IT businesses and building efficient teams. With over 15 years of experience, he has held various positions at some really prominent companies including Sun Microsystems, and HCL.
On joining Lenovo, Amit Luthra said, “I am thrilled to be joining Lenovo and taking charge of the ISG business in India. The industry is experiencing an exciting phase as businesses increasingly invest in long term infrastructure solutions to accelerate their digital transformation journeys. As I take the reins in this dynamic region, I hope to build on our successes and help deliver world-class cutting-edge solutions.”
“Amit joins us at the right time as we expand the ISG portfolio and commence another powerful year to help organisations and businesses transform to transcend,” shared Lenovo ISG Asia Pacific president Sumir Bhatia. “India is a critical market for us; Amit’s expertise and intelligence will help us accelerate intelligent transformation for the data-centered.”
“Amit’s appointment is an impetus to our data center and infrastructure solutions portfolio, as we continue to invest in India. Together, Lenovo is poised to become the leading everything-as-a-service partner for businesses of all sizes,” added Lenovo Group India managing director Shailendra Katyal.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
