MAM
American Tourister partners with Agent Vinod
MUMBAI: Luggage brand, American Tourister, has announced its association with the Bollywood movie Agent Vinod.
Starring Saif Ali Khan and Kareena Kapoor, American Tourister is featured extensively in the movie which is slated to release on 23 March.
Displaying key attributes of ‘toughness and strength’, American Tourister discovered an apt association with the film that seeks an audience with the energetic and dynamic youth. Through this association, American Tourister intends to establish a strong connect with a wide audience demonstrating the various attributes of the brand.
Samsonite South Asia MD Subrata Dutta said, “The movie reiterates our brand promise of maximum performance in the toughest conditions. Our focus has been to constantly innovate, by bringing forth breakthrough products for our consumers and we intend to make remarkable headways in that direction.”
American Tourister has a range of products including cabin bags, check-in bags, suitcases, duffles, laptop cases, backpacks and laptop backpacks that cater to all segments of the market.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
