MAM
Ambuja Cements, ACC to power eighth edition of the Adani Ahmedabad Marathon
Mumbai: Adani Sportsline has announced that the highly anticipated eighth edition of the Adani Ahmedabad Marathon is going to be powered by Ambuja Cements and ACC, the cement and building material companies of the Adani portfolio. This partnership highlights a fusion of strength, reliability, legacy, and trust aligning seamlessly with the values and spirit of the marathon.
The Adani Ahmedabad Marathon, to take place on 24 November 2024, aims to inspire thousands of participants to push their limits and achieve personal milestones. With Ambuja Cements and ACC joining as principal sponsors, the event will ensure an unparalleled experience, reinforcing the marathon’s stature as one of India’s premier athletic runs.
This year’s marathon will begin and end at the picturesque Sabarmati Riverfront and the Bib Expo for the participants will be held at the Sabarmati Riverfront Sports Park, which boasts of state-of-the-art sporting facilities. Participants can choose from four categories: the full marathon (42.195 km), the half marathon (21.097 km), the 10 km run, and the 5 km run.
The Adani Ahmedabad Marathon is certified by the Association of International Marathons and Distance Races. In 2023, the marathon introduced a new course, and this will be the second time it takes place on this scenic route. The track, which spans the city, includes iconic locations such as the Atal Bridge, Gandhi Ashram, and Ellis Bridge. The seventh edition of the Adani Ahmedabad Marathon saw over 22,000 participants. The marathon kicked off the journey in 2017 in Shantigram, and is currently going strong in its eighth edition.
The partnership between Adani Sportsline, Ambuja Cements, and ACC goes beyond this sponsorship; it represents a celebration of mutual values and a dedication to promoting health and community. By joining forces with two of India’s most esteemed cement brands, the marathon highlights the significance of a strong foundation — both in construction and in personal development.
Adani Group CEO – cement business, Ajay Kapur said, “We are pleased to announce our association with the Adani Ahmedabad Marathon. This collaboration reflects our shared values of resilience, sustainability, and community empowerment. Just as our innovative construction solutions aim to build a stronger, more sustainable India, the Adani Ahmedabad Marathon inspires individuals to push their limits and cultivate a healthier, more united nation. Sports play a pivotal role in nation-building by promoting teamwork, dedication, and a spirit of perseverance. Together, we are going beyond constructing buildings and contributing to the foundation of a robust and vibrant society.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
