MAM
Ambrane packs a punch with pocket-sized PowerMini 10 and cheeky new TVC
MUMBAI: Ambrane’s latest spot isn’t just selling a power bank—it’s flipping the script on size. The brand’s new TVC for its sleek PowerMini 10 serves up charm and a cheeky lesson in performance, courtesy of a clever child who repeatedly outsmarts his dad.
The film opens with a casual game of chess between father and son. A surprise checkmate, a tech-savvy fix, and a gentle see-saw outbalance later, the message lands with a grin: “Size dekhke judge kiya?” The punchline segues into the reveal of the Ambrane PowerMini 10—a pocket-sized dynamo boasting a 10,000mAh battery capacity.
Conceptualised and produced by Watermelon, the campaign taps into the everyday with a light touch and delivers a deeper message: don’t underestimate the little guy. Whether it’s the pint-sized hero or the palm-sized charger, both prove that power isn’t always about bulk.
“With this TVC, we wanted to tell a relatable and emotional story that conveys the brand’s core philosophy, that big performance can come from the most unexpected, compact forms. The PowerMini 10 may be small, but it’s designed to keep up with the energy and demands of our consumers,” said Ambrane India managing director Ashok Rajpal.
The TVC is rolling out across major television networks, OTT platforms, and digital channels, with a parallel push on Instagram, YouTube, and influencer-led content to widen its charge.
With this launch, Ambrane isn’t just powering devices—it’s charging perceptions.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
