MAM
Ambrane packs a punch with pocket-sized PowerMini 10 and cheeky new TVC
MUMBAI: Ambrane’s latest spot isn’t just selling a power bank—it’s flipping the script on size. The brand’s new TVC for its sleek PowerMini 10 serves up charm and a cheeky lesson in performance, courtesy of a clever child who repeatedly outsmarts his dad.
The film opens with a casual game of chess between father and son. A surprise checkmate, a tech-savvy fix, and a gentle see-saw outbalance later, the message lands with a grin: “Size dekhke judge kiya?” The punchline segues into the reveal of the Ambrane PowerMini 10—a pocket-sized dynamo boasting a 10,000mAh battery capacity.
Conceptualised and produced by Watermelon, the campaign taps into the everyday with a light touch and delivers a deeper message: don’t underestimate the little guy. Whether it’s the pint-sized hero or the palm-sized charger, both prove that power isn’t always about bulk.
“With this TVC, we wanted to tell a relatable and emotional story that conveys the brand’s core philosophy, that big performance can come from the most unexpected, compact forms. The PowerMini 10 may be small, but it’s designed to keep up with the energy and demands of our consumers,” said Ambrane India managing director Ashok Rajpal.
The TVC is rolling out across major television networks, OTT platforms, and digital channels, with a parallel push on Instagram, YouTube, and influencer-led content to widen its charge.
With this launch, Ambrane isn’t just powering devices—it’s charging perceptions.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
