MAM
Ambi Pur asks people to ‘open their nose to see’
NEW DELHI: With most people sheltering in place for the past several months, they have been compelled to manage most of their household chores themselves. Acknowledging this fact, P&G’s air care brand Ambi Pur recently kicked off the Naak Khol Ke Dekho (Open your nose to see) challenge, inviting consumers to #CleanUpWithAmbiPur. This campaign establishes the importance of odour-free air.
Television’s leading ladies Anita Hassanandani and Krystle D’souza participated in the challenge and captured personable tension points. Anita shared her experience of converting the home office to a fitness studio and vice versa daily that has been causing sweaty and stuffy odours; while Krystle discussed leaving the living room cluttered with windows and curtains closed during busy shoot days causing stale and musty smells. The line-up also includes popular youth bloggers, who believe in doing things themselves at home.
Procter & Gamble commercial leader – skin, personal and homecare Rohini Venkateswaran said, “Ambi Pur has always been creating awareness about the need to clean odours from the air around us and not just masking the odours with fragrance. People get used to the malodours in their home and hence, tend to be nose blind to the malodours. Today, with consumers spending a lot more time at home, the malodour problems are stronger, hence, the higher relevance of cleaning up the air. The clean-up challenge brings to life the brand’s message in a very interesting and relevant manner.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
