MAM
Amazon introduces Amazon Associates Program in India
BENGALURU: Amazon.in today unveiled the Amazon Associates program (AAP) in India. AAP is a marketing program that lets online publishers of all sizes effectively monetise their content by advertising contextually relevant products and referring visitors to Amazon.in.
Publishers can select from over 17 million books, tens of thousands of DVDs and Audio CDs, thousands of genuine items in consumer electronics, and the entire Kindle range of devices. Amazon says that AAP is free to join and is an easy and effective way to improve experience for visitors and make money at the same time.
Amazon Associates provides a cost-per-action advertising model where any associate ranging from large and small businesses to bloggers, authors, nonprofits, personal home pages and more, can easily create a link to a contextually relevant product from the Amazon.in catalog.
Associates earn a percentage-based referral fee when customers click through and make a purchase on Amazon.in. The commission extends to all products the visitor buys and not just the specific product that was advertised.
As part of an introductory offer, Amazon is launching AAP with commission rates ranging from five per cent for consumer electronics to 10 per cent in all other categories, including books, movies and all Kindle devices.
Explaining the benefits, Amazon India VP and country manager Amit Agarwal said, “Millions of online websites, small and big, around the world showcase relevant Amazon products and earn high commissions. It is a win-win proposition, your visitors see contextually relevant products and you have a new source of income. Associates in India will have access to the same tools and the trustworthy tracking and reporting that millions of associates worldwide have enjoyed over the last 17 years.”
Website owners who sign on for the Associates program also get access to Associates Central, a dedicated Associates portal where associates have the option to build links, view traffic and earnings reports, and read about the latest news and opportunities available through the program.
“We are happy to partner with Amazon via Amazon Associates program” said Quickr CEO Pranay Chulet, “India‘s leading on line platform to buy and sell goods. “We are seeing good results, and are pleased with the program‘s transparency on payments and reporting. We look forward to further deepening our relationship in the days to come.”
Associates Central also offers access to a library of convenient and effective widgets, linking tools including text links and rich banners that make this very easy to use for individual and small publishers. Associates also have access to the ‘Associates Site Stripe‘ – the quickest and easiest way to link to any page on Amazon. The Site Stripe lets signed in Associates build links as they browse the Amazon.in website.
Associates with development resources can also use the Product Advertising API and XML data feeds to seamlessly integrate Amazon‘s rich catalog with their content.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
