MAM
Amazon India encourages entrepreneurship; partners ‘Sui Dhaaga’
MUMBAI: As the much-awaited film of the year s releases today, Amazon India has teamed up with Yash Raj Films to promote the entertainer through a pan-India TV and digital campaign.
Aligning with the plot of the film, Amazon India encourages entrepreneurs to become Amazon Sellers and reap the benefits of selling their products not just in India but globally too.
Building a business can be a Herculean task and that’s why a little bit of inspiration can help business owners take decisions that lead to big growth. Hence, as Yash Raj Films announced the release of its new movie Sui Dhaaga, Amazon.in wanted to promote the story of the young couple in the film, as it resonates with business owners and entrepreneurs on the platform. In fact, the story is similar to some of the inspiring stories of their existing sellers.
The partnership and execution are conceptualised by Leo Burnett Orchard and Publicis Entertainment.
Speaking about the partnership, Amazon Seller service director and GM Gopal Pillai says, “The story of Sui Dhaaga beautifully captures the entrepreneurial spirit of a seller with big dreams and aspirations. In our constant endeavour to transform the way India buys and sells, we stand with lakhs of such sellers in their journey to succeed and turn their dreams to reality. The core message of the film and the spirit of the protagonists resonate strongly with that of the Amazon sellers and hence the association. With the festive season around the corner, this also inspires sellers to register on Amazon.in and reach out to more than 300 million customers from India and across the globe.”
Leo Burnett Orchard Bangalore ECD Neel Roy adds, “The moment I chanced upon the Sui Dhaaga story plot, I knew we had found the perfect match for Amazon Sellers. Amazon is a one-of-a-kind platform that gives wings to business dreams. And the transformation story in Sui Dhaaga was the perfect fit for us.”
Publicis Entertainment executive director Pranay Anthwal mentions, “Branded entertainment is where brands meet entertainment. This is a co-marketing (outside of film) association for our brand Amazon with the film Sui Dhaaga. We are happy to be of use to our key clients as well as to the industry. Through this promo film, we hope to reach as many entrepreneurs and get them to sell on Amazon.”
To further amplify this collaboration, there is also a unique trailer to the film, with Anushka Sharma and Varun Dhawan encouraging business owners to sell their products globally by registering on amazon.in
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
