MAM
Amagi appoints Stephanie Lee to lead market expansion in APAC
MUMBAI: Amagi, a cloud-based technology for TV and OTT broadcasters, has announced that it has appointed Stephanie Lee as head of sales – APAC, to expand its footprint in the region. The appointment follows the recent opening of Amagi’s subsidiary and regional sales office in Singapore.
Lee will be based in Singapore and will report to global sales leader at Amagi Bangalore, Ritu Sharma. He has over 15 years of experience in managing regional sales functions for technology services companies in the digital content and media space. “Amagi is synonymous with broadcast innovation across the world. I am very excited at the opportunity to lead the company’s growth in APAC markets. Be it traditional TV or OTT platforms, Amagi is well-positioned to attain industry leadership with its cloud-driven business models for cost efficiency and revenue growth. I look forward to working with regional broadcasters, operators, and platforms in shaping their cloud transformation journeys,” added Lee.
Changing broadcast content consumption patterns coupled with increasing multi-screen device adoption across the APAC region are driving TV networks, OTT platforms, and operators to embrace new-age technologies to stay relevant and be profitable. Amagi CEO Deepakjit Singh said, “Amagi’s innovative cloud technologies for managing entire broadcast operations, as well as monetising content for both traditional TV and OTT are becoming very attractive to industry players in the region. Stephanie is an accomplished sales professional with a clear understanding of the evolving industry needs. She will be a tremendous asset to Amagi in building sustainable, long-standing client relationships which are pivotal for furthering our growth trajectory in APAC.”
In addition to managed broadcast services, Amagi offers cloud playout, live orchestration, geo-targeted advertising, OTT auto ad detection and personalisation solutions. Globally, Amagi manages over 150+ channels across 40+ countries for customers including Turner Broadcasting, Viceland, Discovery Communications’ DSPORT, Zee TV, Sony LIV, B4U Network, Viacom18, among others. The company has been consistently adding new customers in the APAC region – ACJ O Shopping, Flik TV, Lightning International, Dim Sum TV to name a few. Amagi is also helping many of its clients in the US to deliver channels in Singapore and other markets through its preferred operator networks.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
