MAM
Amagi announces UHD Playout on AWS
MUMBAI: Amagi, a pioneer in cloud-based technology for TV and OTT channel creation, today announced the launch of CLOUDPORT UHD playout platform on Amazon Web Services (AWS). Using the platform, broadcasters can now playout UHD content directly from AWS cloud, leveraging its scalability, reliability and security advantages.
The capability was first showcased during NAB 2019. Based on feedback and recommendations from broadcast industry leaders, Amagi has enhanced the product and it is now being launched for commercial deployment.
Amagi has accomplished building UHD playout with broadcast-grade dynamic graphics, Dolby-surround and captioning support on AWS EC2 compute instances without the use of GPU processors. “Given the dynamism in UHD market in terms of evolving HDR standards and varying degrees of platform readiness across the globe, this solution provides future-proofing of UHD implementations for content owners and TV networks,” said Baskar Subramanian, co-founder, Amagi. “CLOUDPORT UHD eliminates the need for broadcasters to invest in capital infrastructure that can become redundant with the changes in the marketplace”.
“This is a key milestone, not just for Amagi, but also for the cloud broadcast industry. We are now able to offer customers true cloud playout to suit varied requirements – SD/HD/UHD,” said Deepakjit Singh, CEO, Amagi. “The new UHD capability on CLOUDPORT provides a compelling option for linear TV networks to transition from traditional playout and delivery to a secure, scalable, and reliable cloud broadcast infrastructure. This is yet another step for us in strengthening our existing relationship and collaboration with AWS.”
Overall, Amagi manages 200+ channels across 40+ countries. Its award-winning CLOUDPORT channel playout platform is packed with advanced features such as dynamic graphics, remote management via Web UI, automated alerts and cloud MCR capabilities. Offered on a ‘Pay-as-you-go’ model, CLOUDPORT reduces upfront CAPEX, and makes it simpler for TV networks to launch 4K UHD channels on the AWS cloud.
Further, Amagi allows TV networks the technical and commercial flexibility to spin up/down channels, create pop-up channels, and regionalize feeds to suit viewer preferences and market dynamics.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
