MAM
Altair Media crowned official PR queen for 72 Miss World Festival in Telangana
MUMBAI: Altair Media is swapping boardrooms for ball gowns as it steps into the global spotlight, appointed official PR agency for the 72 Miss World Festival set for Telangana between 7-31 May 2025. Known for its savvy media manoeuvres, the Mumbai-based firm is ready to put Telangana on the international glamour map, showcasing the state’s rich heritage and rising status as a must-visit cultural hotspot.
Participants from 140 nations will gather in Telangana, setting the stage for a dazzling fusion of tradition and modernity. Organisers anticipate widespread international media attention, presenting Telangana as a blend of vibrant culture, premium healthcare, eco-tourism, and entertainment.
Miss World Limited CBE, chairman & CEO Julia Morley voiced confidence in Altair Media’s expertise, “Altair Media has demonstrated exceptional expertise in managing large-scale international events. Their professionalism and innovative approach were evident during the recent press conference in Telangana, where they seamlessly coordinated media interactions and promotional activities. We are delighted to have them as our PR partner for the 72 Miss World Festival.”
With safety, connectivity, and infrastructure in the spotlight, Altair Media will roll out strategic digital campaigns and international media tie-ups to boost Telangana’s image as a cultural and tourist magnet.
Altair Media founder Ashwani Shukla embraced the role with enthusiasm, stating, “We are honored to be entrusted by Miss World Limited as the official PR agency for this landmark event. The 72 Miss World Festival is more than just a global pageant, it is a transformative platform that will position Telangana as a premier tourism and cultural destination. Our team is dedicated to executing a dynamic and impactful communication strategy that will not only celebrate the essence of the festival but also showcase.”
The 72 Miss World Festival, with its potent blend of beauty, purpose, and unity, promises to be a global spectacle, driven by Altair Media’s polished PR campaign.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
