MAM
Allied Media’s new biz wins are worth Rs 1.5 bn
MUMBAI: Percept’s media buying and planning division Allied Media said in a statement today that it has won businesses worth Rs 1.5 billion over last two months.
The new clients of the agency include DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism, and DSK Hyosung.
The company said that the marketing spends of these brands is a good Rs 1.5 billion. Allied Media will offer these clients a 360 degree media service, which would encompass strategic planning, media buying and implementation.
With this, the capitalised billing of Allied Media has scaled up to Rs 12 billion. Allied media has set up a new special business cell and a core strategy cell supported by Data Centre. This initiative has resulted in Allied Media bagging these key clients, the agency said.
Geared to meet the emerging market scenario, the strategy cell promises to offer its clients consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation. The newly introduces business cell and strategy cell that aims to give the clients a competitive advantage in the media and communications domain.
Allied Media CEO Shripad Kulkarni said, “On Buying and Implementation, for some time now, we are already the best in class. Our USP is our unique approach to marcom solutions for our clients. Marcom Solutions have got to be customised and dynamic. And, our approach fuses marketplace dynamics, consumer research, statistical analytics and practical common sense analytics in good measure. As we hone it better, it will deliver even better results.”
MAM
Continental Tires appoints Nevin Aslan-Özkan as Managing Director for India
Finance leader to drive growth in passenger vehicle segment from 6 April 2026.
MUMBAI: Continental Tires has put a fresh pair of tyres on its Indian leadership and this time, they’re rolling with strong financial horsepower. The premium tyre manufacturer has announced the appointment of Nevin Aslan-Özkan as managing director of Continental Tires India, effective 6 April 2026. She succeeds Samir Gupta, who stepped down on 5 April 2026 for personal reasons.
Nevin joined Continental in 2017 and has held key leadership roles in Mergers & Acquisitions and Strategy & Business Development across EMEA and APAC. Since May 2025, she has served as Chief Financial Officer for Continental Tires India, shaping the company’s financial strategy and performance.
In her new role, she will lead the company’s growth agenda in India, with a sharp focus on accelerating its presence in the passenger vehicle segment. This appointment comes at a pivotal time, following the recent launch of the CrossContact A/T² tyre, the first market globally to receive this product and a €10.5 million (approximately Rs 100 crore) investment to strengthen Continental’s position, particularly in the ultra-high-performance (UUHP) segment.
Nevin Aslan-Özkan said, “India continues to be a strong focus market for Continental Tires. Guided by our ‘In the Market, For the Market’ approach, we will continue to deliver products and technologies designed for Indian roads.”
Samir Gupta, who joined Continental in 2012 and served as managing director since January 2022, was recognised for his significant contribution to expanding the brand’s footprint in India.
Continental is a leading global tyre manufacturer founded in 1871. The company generated sales of €19.7 billion in 2025 and employs around 78,000 people across 54 countries. Its Tires group sector, which includes premium car, truck, bus, two-wheel and specialty tyres, recorded sales of €13.8 billion in fiscal 2025 and employs more than 56,000 people worldwide.
With Nevin Aslan-Özkan at the wheel, Continental Tires India is clearly gearing up for a smoother and more aggressive drive in one of the world’s fastest-growing automotive markets. The road ahead looks promising.
