MAM
Allied Media’s new biz wins are worth Rs 1.5 bn
MUMBAI: Percept’s media buying and planning division Allied Media said in a statement today that it has won businesses worth Rs 1.5 billion over last two months.
The new clients of the agency include DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism, and DSK Hyosung.
The company said that the marketing spends of these brands is a good Rs 1.5 billion. Allied Media will offer these clients a 360 degree media service, which would encompass strategic planning, media buying and implementation.
With this, the capitalised billing of Allied Media has scaled up to Rs 12 billion. Allied media has set up a new special business cell and a core strategy cell supported by Data Centre. This initiative has resulted in Allied Media bagging these key clients, the agency said.
Geared to meet the emerging market scenario, the strategy cell promises to offer its clients consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation. The newly introduces business cell and strategy cell that aims to give the clients a competitive advantage in the media and communications domain.
Allied Media CEO Shripad Kulkarni said, “On Buying and Implementation, for some time now, we are already the best in class. Our USP is our unique approach to marcom solutions for our clients. Marcom Solutions have got to be customised and dynamic. And, our approach fuses marketplace dynamics, consumer research, statistical analytics and practical common sense analytics in good measure. As we hone it better, it will deliver even better results.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
