MAM
Allied Media ups BalaKrishna as COO
MUMBAI: Allied Media, the media buying and planning arm of Percept Ltd, has elevated PM BalaKrishna to the position of chief operating officer.
BalaKrishna, who was vice president, will take charge of the entire operations of the current Rs 10 billion franchise that Allied media manages.
Balakrishna had joined Allied Media along with Shripad Kulkarni – the CEO of the company since its inception in April 2007. Soon, Balakrishna was promoted as the VP of the company.
According to the company, Balakrishna has played a key role in building a formidable team to service all the group clients of Percept, including North and South Regions.
He has been an intrinsic force for the company in forging business relationships with a varied mix of clients such as Panasonic, Toyota, Canon, Hirco, Nahar Group and Sahara Group.
In his 20 years of experience, Balakrishna has worked in sales and marketing with media houses like Times of India – Bennett, Coleman & Co. Ltd and Zee Network.
Kulkarni said, “BalaKrishna has been the key resource of Allied Media since its inception and has played a pivotal role in the super success story of the company. As we grow at a breakneck speed, we strongly believe in nurturing and growing in-house talent. We believe in building leaders from within.”
BalaKrishna added: “I am excited with the challenging opportunity to drive the company to newer heights. We have established a strong presence in India in a short span of time and our association with Point Logic – The world leader in marcom planning tools and analytics – we are now ready to take on the best in the industry.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
