MAM
Allied Media ups BalaKrishna as COO
MUMBAI: Allied Media, the media buying and planning arm of Percept Ltd, has elevated PM BalaKrishna to the position of chief operating officer.
BalaKrishna, who was vice president, will take charge of the entire operations of the current Rs 10 billion franchise that Allied media manages.
Balakrishna had joined Allied Media along with Shripad Kulkarni – the CEO of the company since its inception in April 2007. Soon, Balakrishna was promoted as the VP of the company.
According to the company, Balakrishna has played a key role in building a formidable team to service all the group clients of Percept, including North and South Regions.
He has been an intrinsic force for the company in forging business relationships with a varied mix of clients such as Panasonic, Toyota, Canon, Hirco, Nahar Group and Sahara Group.
In his 20 years of experience, Balakrishna has worked in sales and marketing with media houses like Times of India – Bennett, Coleman & Co. Ltd and Zee Network.
Kulkarni said, “BalaKrishna has been the key resource of Allied Media since its inception and has played a pivotal role in the super success story of the company. As we grow at a breakneck speed, we strongly believe in nurturing and growing in-house talent. We believe in building leaders from within.”
BalaKrishna added: “I am excited with the challenging opportunity to drive the company to newer heights. We have established a strong presence in India in a short span of time and our association with Point Logic – The world leader in marcom planning tools and analytics – we are now ready to take on the best in the industry.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
