MAM
Allied Media ups BalaKrishna as COO
MUMBAI: Allied Media, the media buying and planning arm of Percept Ltd, has elevated PM BalaKrishna to the position of chief operating officer.
BalaKrishna, who was vice president, will take charge of the entire operations of the current Rs 10 billion franchise that Allied media manages.
Balakrishna had joined Allied Media along with Shripad Kulkarni – the CEO of the company since its inception in April 2007. Soon, Balakrishna was promoted as the VP of the company.
According to the company, Balakrishna has played a key role in building a formidable team to service all the group clients of Percept, including North and South Regions.
He has been an intrinsic force for the company in forging business relationships with a varied mix of clients such as Panasonic, Toyota, Canon, Hirco, Nahar Group and Sahara Group.
In his 20 years of experience, Balakrishna has worked in sales and marketing with media houses like Times of India – Bennett, Coleman & Co. Ltd and Zee Network.
Kulkarni said, “BalaKrishna has been the key resource of Allied Media since its inception and has played a pivotal role in the super success story of the company. As we grow at a breakneck speed, we strongly believe in nurturing and growing in-house talent. We believe in building leaders from within.”
BalaKrishna added: “I am excited with the challenging opportunity to drive the company to newer heights. We have established a strong presence in India in a short span of time and our association with Point Logic – The world leader in marcom planning tools and analytics – we are now ready to take on the best in the industry.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
