MAM
Allied Media gets Santanu Bhattacharjee to head Panasonic biz
MUMBAI: Allied Media, the media planning, buying and evaluation arm of Percept, has appointed Santanu Bhattacharjee as the business head for team Panasonic.
Based in New Delhi, Bhattacharjee will be responsible for spearheading the entire business vertical of Panasonic account.
Backed with a team of professionals specialising in consumer electronics, he will be strategising and servicing for all the categories of Panasonic and its physical distribution channel partners nationally. He will also be advising the client on media penetration in different geographical markets.
Bhattacharjee will be reporting to Allied Media AVP Surbhi Murthy.
Murthy said, “In today‘s age clients‘ needs have been changing on a daily basis. Each category has its own speciality and every major client has specific needs based on their various product life cycles. By getting Shantanu on board, we are consolidating our resources to form a customised team to meet the needs of Panasonic as a client.”
Bhattacharjee has experience spread over a decade. Prior to joining Allied Media, he was director – The Exchange at MindShare. He has also worked with Percept and IMG.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
