Brands
Allied Blenders & Distillers appoints two marketing directors
MUMBAI: Allied Blenders & Distillers Ltd has announced the appointment of Arvind Hangal and Roshni Chatterjee as marketing directors with immediate effect from 6 March 2025.
The board of directors approved both appointments, with the executives designated as senior management personnel of the company.
Hangal has been with Allied Blenders since November 2011. He holds a bachelor of science degree from the university of Mumbai and a master’s in management studies in marketing from Jamnalal Bajaj Institute of Management Studies. Before joining Allied Blenders, he served as category manager at Novartis India.
Chatterjee brings over 18 years of experience across FMCG and B2B sectors in the Asia-Pacific region. Her career spans roles at major consumer goods companies including Unilever, Kraft, and Heinz. Most recently, she served as global head of brand and communications at Sleek Tech in Singapore.
Her track record includes successfully leading brand turnarounds for Vaseline in Thailand and Indonesia. While at Kraft Heinz, Chatterjee spearheaded the company’s expansion into the snacking segment across the APAC region and developed the strategy for India’s market turnaround.
Allied Blenders & Distillers is one of India’s leading spirits manufacturers, with the appointments reflecting the company’s commitment to strengthening its marketing leadership.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
