MAM
Allen Solly unveils spring summer collection
BANGALORE: They dared you to be different – to embrace the unconventional – to make everyday a Friday and give in to Friday dressing. Stop wearing uniforms to work in the Indian boardrooms, they said. They’d also created a work wear brand for Indian women who dared to be different in the past.
Allen Solly has now launched their Spring Summer Collection at the Castle India Mens’ Fashion Fair (CIMFF) at Bangalore with a fashion show. ‘Solly at Work’ is the theme of the ad campaign created by O&M. The ads portray ‘The Alternate Work Zone’ where professionals have gone from having a boss to being entrepreneur.
Solly’s all-new advertising campaign ‘Solly at Work’ revolves around such aspiring professionals who inspire others to lead a path of ‘Unconventional Professionalism’. To prove a point, some ‘Friends of Solly’ walked the ramp at the fashion show-these included Spa owner Deep and Bangladesh’s ex-model and fashion designer Russel. Bollywood’s Rahul Dev was among the others who took part in Solly’s fashion show.
The ad budgets for this campaign are around Rs 100 million towards the print and the outdoor media. TV campaigns are also in the offing in a few months.
Brands
Sagar Dang takes associate director role at MakeMyTrip
Executive to integrate generative AI across transport ecosystem
NEW DELHI: Sagar Dang has been elevated to associate director – product management at MakeMyTrip, effective February 2026, and will lead the generative AI product charter at redBus, a group company.
In the newly carved-out role, Dang will integrate generative AI tools across the group’s transport ecosystem, aiming to transform user experience, automate customer journeys and accelerate product innovation. The mandate signals a sharper push by MakeMyTrip to embed AI deeper into its consumer stack.
Dang has spent over four years within the group’s mobility division, where he led the demand product charter for MakeMyTrip and Goibibo Cabs. He drove growth through targeted interventions, including an airport retargeting campaign and the launch of international airport cab categories, scaling the cabs business in a competitive market.
Earlier in his career, he held strategy and engagement roles at Incedo Inc, where he worked on AI-led financial marketplace concepts, and at KPMG India, where he developed market-sizing and pricing models.
An alumnus of Indian Institute of Management Lucknow and a former engineer at Wipro, Dang blends consulting rigour with product execution. His elevation reflects MakeMyTrip’s intent to anchor its next phase of travel growth in AI-led personalisation and automation.
(Note: The cover image is AI-generated and is meant for representational purposes only.)
