MAM
Allen Solly to endorse ‘unconventional’ personalities
BANGALORE: They dared you to be different-to embrace the unconventional-to make everyday a Friday and give into Friday dressing. Stop wearing uniforms to work in the Indian boardrooms they said. Next, they created a work wear brand for Indian women who dared to be different.
In step with their dictum, Allen Solly has a new initiative – to endorse an ‘unconventional’ personality. Boniface Prabhu, the first beneficiary of the Allen Solly largesse is the first Indian wheelchair tennis player who has achieved a world ranking of 40, reached the prestigious US Open, British Open, French Open and Australian Open grand slam finals as well as semi-finals.
Prabhu also happens to be first Indian to be listed in the World-ranking list in the history of wheelchair tennis in India. He has also won a bronze medal at the World Championship level-the International Paralympic Games (IPC), besides which was chosen as the best male athlete for the meet in 1996 and 1996.
Allen Solly Brand Head, Vishal Mirchandani while speaking to Indiantelvision.com on the sidelines during a press conference said, “We have not earmarked any budget for these initiatives on our part. We’ll wait and watch, be selective about the ‘unconventional’ personalities. In Boniface’s case we are sponsoring a little more than 50 per cent of his expenses towards taking part in major tournaments around the world this year. The rest of the funds have been arranged for through others small contributions.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
