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Allcargo Gati to Launch 1,700+ AFV Fleet for Sustainable Delivery Solutions
Mumbai: Allcargo Gati Limited, one of India’s express distribution and supply chain management companies, is set to roll out more than 1,700 rebranded alternative fuel vehicles (AFVs) nationwide for first and last-mile delivery. This move aligns with Allcargo Group’s ambitious goal of achieving carbon neutrality by 2040, reflecting the company’s commitment to sustainability and operational excellence.
The rebranded fleet forms part of a larger initiative driven by government policies, including PM Gati Shakti – National Master Plan, the National Logistics Policy, and Bharatmala, which support the company’s expansion into tier 2 and tier 3 cities. The upgraded vehicles, designed to improve fuel efficiency and sustainability, will help meet the dynamic needs of the evolving market.
Allcargo Gati Limited, chief commercial officer, Uday Sharma commented on the launch, stating, “The launch of our rebranded fleet underscores our commitment to sustainability and operational excellence. By integrating cutting-edge technology with enhanced efficiency, the AFVs are designed to reduce our carbon footprint while driving cost-effectiveness for our customers.”
Allcargo Gati, head of marketing and transformation, Kaushal Shetty added, “The rollout of our rebranded fleet marks a bold step toward a faster, more reliable, and environmentally responsible delivery experience. These rebranded vehicles will better meet the dynamic needs of the market. The initiative is in line with the Group’s vision to reduce ecological footprint by implementing innovative solutions.”
Allcargo Gati currently serves over 5,400 pin codes directly, with access to 19,800 pin codes, covering 735 out of 739 districts in India. The newly rebranded trucks are equipped with advanced sustainability features to cater to the diverse needs of customers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
