MAM
Alice Blue hand over its PR duties to Wing Communications
Mumbai: Hyderabad-based digital, PR, and social media agency Wing Communications has bagged the PR mandate for discount brokerage company Alice Blue.
Wing Communications will be in charge of developing strategy-driven PR activities along with media duties for the brand. The aim of the partnership is to highlight Alice Blue as the best customer-preferred financial enabler and reliable partner in the industry, with extensive experience throughout a variety of economic cycles.
Alice Blue CEO and managing director Sidhavelayutham M said, “Wing Communications, being the communication bridge between the speakers, delegates, and the media, has a firm grasp in the PR space. That’s why it will play a pivotal role in placing Alice Blue in the highlights of the domain. Overall, it’s a synergistic partnership. Alice Blue has its stronghold in the stock broker sector, whereas Wing Communications is a medium that makes it reach the masses. Together, both firms can leverage each other’s expertise to help customers get the right solution they require.”
Wing Communications CEO and co-founder Shiva Bhavani added, “Alice Blue is one of India’s leading preferred stock brokers and we are confident that with our PR team expertise, we will be able to position the brand for maximum impact. In this collaboration, we will be executing creative, disruptive, and seamlessly driven impactful PR campaigns that will help in driving more proactive and personalised financial communication that will guide customers and improve overall outcomes.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
