MAM
Alice Blue hand over its PR duties to Wing Communications
Mumbai: Hyderabad-based digital, PR, and social media agency Wing Communications has bagged the PR mandate for discount brokerage company Alice Blue.
Wing Communications will be in charge of developing strategy-driven PR activities along with media duties for the brand. The aim of the partnership is to highlight Alice Blue as the best customer-preferred financial enabler and reliable partner in the industry, with extensive experience throughout a variety of economic cycles.
Alice Blue CEO and managing director Sidhavelayutham M said, “Wing Communications, being the communication bridge between the speakers, delegates, and the media, has a firm grasp in the PR space. That’s why it will play a pivotal role in placing Alice Blue in the highlights of the domain. Overall, it’s a synergistic partnership. Alice Blue has its stronghold in the stock broker sector, whereas Wing Communications is a medium that makes it reach the masses. Together, both firms can leverage each other’s expertise to help customers get the right solution they require.”
Wing Communications CEO and co-founder Shiva Bhavani added, “Alice Blue is one of India’s leading preferred stock brokers and we are confident that with our PR team expertise, we will be able to position the brand for maximum impact. In this collaboration, we will be executing creative, disruptive, and seamlessly driven impactful PR campaigns that will help in driving more proactive and personalised financial communication that will guide customers and improve overall outcomes.”
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
