Brands
Alia Bhatt and Pallavi Utagi come together to enable the choice of guilt-free diapering with SuperBottoms
Mumbai: India’s leading sustainable baby & mom care brand, SuperBottoms has announced Indian superstar Alia Bhatt as its investor and brand ambassador.
Furthering her bid on going ‘Aatma Nirbhar’,– Alia Bhatt is joining hands with founder & CEO, Pallavi Utagi – the mother who’s revolutionizing the baby & mom care industry in India, with quality innovation & empowering Parents to diaper their babies with 100% sustainable & organic cotton cloth diapers.
SuperBottoms has been leading the ‘Guilt Free Diapering’ revolution in India – with the sole purpose of enabling Parents to make the Guilt-Free Diapering choice for their babies, and for the Planet. Powered by UNO, the 12HR Cloth Diaper, this mission presents parents with the option to ditch the disposables – avoid plasticky diapers with harmful chemicals that are harsh on babies’ skin and on the environment – and choose the goodness of safe & sustainable cloth diapers.
Commenting on the same, Bhatt said, “I believe in the power of a good story and the connect with SuperBottoms was instant. As a mother, I’m even more mindful that we owe our children a healthy planet and I’m so happy to partner with a fellow mom, whose vision of empowering conscious choices is aligned with my own. Their unique and innovative products prioritize safety and quality as much as sustainability, making it a truly guilt-free choice for all parents.”
In addition to being one of India’s biggest & most loved superstars, Alia has been an advocate of sustainable living and- is the perfect boost to SuperBottoms’ vision of curating a brand that is a dependable & valued Parenting Partner – focused on developing eco-friendly, skin-friendly & premium products for Moms & Babies.
Welcoming Alia into the SuperBottoms family, Utagi said, “We are on Cloud No.9 to have Alia – who herself is a prominent voice championing conscious living – getting onboard our journey. Our entire raison d’être is to #MakeClothMainstream – Being a trustworthy parenting partner to every new parent and help make Cloth Diapering their Go-To Choice. Innovation has made it possible to bring together the modern-day Convenience of Disposables with the age-old wisdom in the goodness of cloth. We could not have imagined a better Brand Ambassador for SuperBottoms than Alia – who not only shares our vision & values, but also personally trusts the brand for her baby. With her trust, love & support, we can see our vision turn into reality soon – where every household in the country will be able to forever bid goodbye to the menace of plasticky disposables.”
SuperBottoms was born when Utagi had her baby but didn’t want to settle for disposable diapers. She wanted something that would be gentle & safe for her son’s sensitive skin, while also being convenient for her, and something that would not choke landfills. By developing not just India’s, but the world’s simplest Ever Cloth Diaper – SuperBottoms created a product that brings together the best of both worlds in one amazing UNO cloth diaper!
With its one-size-fits-all functionality, SuperBottoms UNO is also more cost-effective than Diapering with Disposables. They also cater to other diapering needs with their one-of-a-kind products like Dry Feel Langot, Diaper Pants, Potty Training Pants. Taking sustainable choices one step further with their MaxAbsorb™ Period Underwear & many such more products. SuperBottoms – India’s 1st & only CPSIA tested & Certified brand – has grown to be loved & trusted by 20 Lakh+ parents, for being the go-to partner in their conscious parenting journey. Driven by one common goal – leaving behind a better planet than the one we inherited.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
