MAM
Alchemist launches Delhi (NCR) chapter, Nandini Bhupat to helm
MUMBAI: Alchemist, the talent solutions company led by former Percept Talent Management CEO Manish Porwal, launched its Delhi (NCR) office last week with communications expert Nandini Bhupat as its lead.
Alchemist provides solutions to Media, Marketing and Agencies, in the field of human resources – both corporate and entertainment.
“Gurgaon is the new Nariman point and NCR is the new Mumbai” says Porwal. “Delhi is almost 60% of our business in entertainment talent and 33% in the corporate vertical. We have been looking hard for our Delhi lead and I am glad it is Nandini. She comes with a rich experience in Marketing, Marketing Services and Media – all three being our playground, and I am sure she would help grow our strong positioning, up north”
Nandini is an ideas and people’s person, with 13 years of experience as a marketing and marketing services professional. She started her career as an advertising professional with stints at FCB Ulka and then Rediffusion DY&R handling brands like Colgate, TCS, Birla White, Holiday Inn etc. After that, she switched to media with BCCL’s Private Treaties. She then added to her multi-dimensional experience as the business development head at First Advantage, a Fortune 100 company.
Talking about the movement Nandini commented,“In the world where a lot of marketing services companies are losing respect with their clients either being arm-chair thinkers or too operational, Alchemist is a whiff of fresh air. In this era of co-creation, I am happy that I have joined a solutions company as against a services company that has either little say or doesn’t do what it says. I look forward to adding glitz through celebrity engagements and substance through our search and training offering.”
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
