Brands
Akihi launches Shun the Sun Sunscreen with zero white cast and natural protection
Mumbai: Akihi, a homegrown, luxury skincare brand dedicated to providing high-quality, skin care products that are accessible to all, has announced the latest launch of its Shun the Sun sunscreen. Akihi’s sunscreen is a revolutionary addition to its product line which is designed to provide effective UVA and UVB protection.
Say goodbye to the white residue left by other sunscreens as Akihi’s Shun the Sun comes in with zero white casting effect. Unlike conventional sunscreens, it is free from harmful chemicals, making it gentle on the skin, and has exceptional texture and spreadability for effortless application. The advanced sunscreen combines Zinc oxide and Octinoxate as active ingredients to shield the skin from harmful sun rays making people confidently enjoy their time outdoors.
On adding the new product to the brand’s product portfolio, Akihi co-Founder Tulsi Gosai said, “We are thrilled to introduce ‘Shun the Sun’ to the world and provide our customers with the unmatched protection against harmful UVA and UVB rays while using vegan and harmless ingredients. With this launch, our aim is to offer a product that gives people the confidence to walk in the sun without the fear of exposing their skin to harmful sun rays. It’s a testament to our belief that everyone deserves access to high-quality, conscious skincare”.
Akihi’s Shun the Sun Sunscreen is formulated with antioxidant benefits, protecting the skin from environmental damage and premature aging. The Niacinamide in the sunscreen helps improve the skin’s overall appearance, promoting a healthy and radiant complexion.
“With our new launch, we want to challenge the norms of sunscreen formulations. Our sunscreen offers zero white cast, ensuring a seamless application without any visible residue. We want to make sun protection a delightful experience for our customers,” added Akihi co-founder Savita Sharma.
The product’s launch aligns perfectly with Akihi’s vision of creating accessible skincare that caters to diverse skin needs without compromising on quality or ethics. Akihi’s Shun the Sun is available at an introductory price of Rs 1099. Customers can buy the product directly from the Akihi website or from Amazon.
Experience the best in sun protection with Akihi’s Shun the Sun and embrace the outdoors with confidence and a radiant glow, knowing your skin is well-protected and cared for.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
