MAM
Akash Rajpurohit takes the helm at Pune Times Mirror brand
MUMBAI: Akash Rajpurohit, a veteran of India’s digital advertising landscape, has been appointed chief executive officer at Pune Times Mirror and Civic Mirror from March 2025, marking a bold new chapter for the regional media outlets.
After an 11-year stint at Jagran New Media, where he rose to national sales head, Rajpurohit has swapped selling column inches for setting editorial agenda. The new boss wasted no time outlining his grand vision: to create “resilient, responsible, and relentlessly forward-looking” platforms that will redefine storytelling and civic engagement.
“This is more than a new designation,” declared the freshly minted media mogul, who clearly has no intention of merely warming the editorial hot seat. Rather, he aims to position Civic Mirror as “the best regional news platform in India”—a lofty ambition in a market where print circulation continues its downward spiral and digital revenues remain as elusive as political transparency.
Rajpurohit’s buzzword-laden manifesto promises “content intelligence” and “journalistic integrity” while “honoring cultural roots”—a balancing act that would challenge even the most nimble media acrobat.
Whether this former advertising executive can transform these regional publications remains to be seen. But one thing is certain: in India’s crowded media circus, this ringmaster is determined to make these Mirrors reflect more than just yesterday’s news.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
