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Ajit Balakrishnan on IAA’s next webinar
MUMBAI: International Association of Advertisers (India Chapter) has announced its next webinar on ‘World goes Digital’ on 23 May at 3.00 pm.
Rediff.com founder and CEO Ajit Balakrishnan will be the speaker at this webinar being held on Google Hangout.
IAA India Chapter president Srinivasan K Swamy said, “IAA’s first webinar with Rajan Anandan in April was an impressive success. We had nearly 200 people participating and more than 1000 people seeing it on our YouTube channel later. And, I am confident that this second webinar will have at least twice the number. IAA is providing a small service for young professionals and others to learn more about the digital medium.”
Free Press Journal director Abhishek Karnani and Mahindra Special Services Group head – marketing and public relations Manish Advani are co-chairing the IAA webinar series.
“This series of ‘World Goes Digital’ webinars is aimed at equipping professionals across age groups with what’s happening in the digital domain. Ajit can distill all the digital trends and nuances and bring it down to specifics,” said Karnani.
“Marketers need to evolve based on time, place and circumstance. Youth is a catalyst of change. IAA would like to inspire the youth to explore the opportunities digital media presents through digital gurus like Ajit Balakrishnan,” said Advani.
Over the last few months, the IAA (India Chapter) has conducted a series of activities – the IAA Leadership Awards, a unique gender sensitisation seminar and the IAA Olive Crown Awards. Every month, the IAA also conducts “IAA Debates” in different cities, on topical issues concerning the industry.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
