MAM
Aiwa India partners with Dixon to manufacture smart TV range ‘Magnifiq’
Mumbai: The premium Japanese consumer electronics brand, Aiwa has launched its most awaited range of TV series, Magnifiq in India. For the best-in-class Magnifiq series, the company has partnered with Dixon Technologies as its manufacturing partner and looks forward to contributing to the government’s Make In India initiative.
The television series offers category leading features that give magnificent vision, magnificent sound, and a magnificent experience.
With this latest addition, Aiwa is strengthening its commitment and global vision of providing ‘more for less’ to its consumers by giving exceptional quality products at a competitive price. Powered by android 11 & AI core 4 processor, the series caters to a discerning audience that looks for new range-topping products. The range extends from the fully loaded 32” series to 43” (FHD & UHD), 50 (4K UHD), 55” (4K UHD) & 65” (4K UHD), and is priced (MRPs) from Rs.29,990 to Rs 1,39,990.
Also, the 55” and 65” models of the range come with a built-in soundbar for enhanced audio which gives users the best-in-class experience. The soundbar has been designed with Aiwa authentic signature sound technology to give users the most optimal audio preference. The television’s sound output is among the highest for products in the same segment.
The high-performance Magnifiq range of premium televisions is powered by android 11 with built-in Google assistant. With the certified android TVs, the user’s favourite content is always front and centre for quick and easy access.
With the company’s proprietary CRYSTA Tech Vision in this Magnifiq series, Aiwa is introducing a new standard in picture quality with vertical array display, AI quad-core processor, 1.07 billion colours and 350 nits* of brightness. When the life-like picture quality is paired with Aiwa’s amphitheater view technology, it delivers a truly spectacular audio-visual experience.
Aiwa TVs also come with the protective film with black reflect technology, which is designed especially to protect users from potentially harmful radiation. The anti-glare tech used, reduces reflections on the screen and helps to ease eye fatigue. Additionally, the company’s MEMC (motion estimation, motion compensation) ensures that images remain crisp and sharp during fast motion frames.
Speaking about the launch and the Magnifiq TV series, Aiwa Electronics International managing director Kure Shouichi ci said, “We are excited about the establishment of Aiwa India, as our regional headquarter, via which we hope to assure Aiwa’s permanency to the Indian consumers. At the launch of our word-class televisions, we are sure the consumer will feel confident to see Aiwa’s legacy of excellence over the past 70 years coupled with the latest and most powerful Android 11 technology”
Aiwa India managing director Ajay Mehta added, “After we brought Aiwa’s range of luxury speakers to the Indian consumer, the Magnifiq series of TV’s, come with exceptional quality standards that Aiwa is known for over the past 70 years. Our TVs are best suited for consumers who research products pre-purchase in detail and will not compromise on quality, technology, and features at the best possible value.”
“We are committed to making exceptional products and bringing them to the Indian consumers. We are also proud to have contributed to the Make in India initiative through this project. TVs are poised to be the biggest category by value for Aiwa India and will be followed by the launch of many other product categories. This is tangible and a big step towards our goal of a one billion dollar top line for India,” he added further.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
