MAM
AiVanta inaugurates IMPACT to revolutionise business communication
MUMBAI: Can communication tools really keep up with today’s fast-paced industries? AiVanta thinks so.
At the Bharat Mobility Global Expo 2025 in Delhi, the AI powerhouse unveiled AiVanta IMPACT (Intelligent Media Platform for AI-driven Communication and Targeting), an innovative platform designed to deliver hyper-personalised AI video solutions across diverse sectors.
From simplifying complex data to delivering hyper-targeted messaging, AiVanta IMPACT promises to bridge the gap between precision and scalability in communication. Whether you’re a manufacturing giant, a healthcare provider, or a financial leader, this platform offers tailor-made tools to engage audiences like never before.
Imagine a world where AI-generated videos are crafted for specific audiences, multilingual smart bots provide real-time customer support, and interactive training modules that speak your language (literally). With AiVanta IMPACT, the days of one-size-fits-all communication are over.
Commenting on this innovation, AiVanta co-founder & CEO Karan Ahuja said, “Traditional communication methods often lack the speed, personalisation, and scalability needed in today’s dynamic business environment. AiVanta IMPACT bridges this gap, providing businesses with AI-driven tools that are intuitive, adaptable, and IMPACTful. Our goal is to make communication not only efficient but also deeply meaningful, empowering organisations to achieve greater success.”
Already trusted by ICICI Bank, Bajaj Allianz, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare, AiVanta continues to prove its expertise in customised AI solutions. Now, with AiVanta IMPACT, the company is extending its capabilities to industries including Mobility, Automotive, Manufacturing, and Energy.
Why stop there? AiVanta also showcased ‘ConcreteAI 2.0 Smart Bots’, developed for Ajax Engineering. Featuring natural voice interactions, multi-avatar support, and bilingual capabilities in Hindi and English, these bots streamline industrial workflows while keeping the user experience front and centre.
From virtual product tours to compliance communication, AiVanta IMPACT is an all-in-one platform for businesses looking to simplify operations and boost engagement. Whether you’re facing operational bottlenecks or aiming to captivate your audience, this AI solution has the tools to make it happen.
As industries evolve, the demand for dynamic and adaptable communication tools has never been higher. Will you embrace the future or stick with outdated methods? AiVanta’s AI-driven platform aims to redefine how businesses connect, communicate, and grow.
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Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
