MAM
Aishwarya Rai Bachchan becomes International Goodwill Ambassador for UNAIDS
New Delhi: Leading actor Aishwarya Rai Bachchan has been appointed global Ambassador for the Joint United Nations Programme on HIV/AIDS (UNAIDS).
The announcement was made today on the eve of the 67th United Nations General Assembly. In her new role, she will help raise awareness on issues related to stopping new HIV infections in children and advocate for increased access to antiretroviral treatment.
Bachchan, a former Miss World, has been involved in humanitarian issues for many years and will now have a special focus on HIV. “I am honoured to accept this appointment. Spreading awareness on health issues, especially related to women and children, has always been a priority for me. And now, as a new mother, I can personally relate to this–the joys and concerns of every mother and the hopes that we have for our children. I strongly believe that every baby should be born free from HIV. And I wish that every woman living with HIV stays healthy and has access to treatment. I promise that with UNAIDS, I will do my utmost to make this happen.”
UNAIDS Executive Director Michel Sidibé welcomed Bachchan to the UNAIDS family. “Mrs Rai Bachchan is respected and admired by millions of people around the world,” said Mr Sidibé. “I am convinced that through her global outreach, Mrs Rai Bachchan can help UNAIDS reach its goal of eliminating new HIV infections among children by 2015.”
The main focus of Bachchan will be to advocate for the Global Plan towards the elimination of new HIV infections among children and keeping their mothers alive. This plan was launched at the United Nations in June 2011.
The Global Plan focuses on 22 countries including India, which account for more than 90% of all new HIV infections among children. Twenty one of them are in sub-Saharan Africa, where the estimated number of children newly infected with HIV fell by 25%, from 360 000 in 2009 to 270 000 in 2011. Progress in sub-Saharan Africa has been made possible through rapid improvement in access to services that prevent new infections in children. There was a dramatic increase in coverage of services in the 21 sub-Saharan African countries between 2009 and 2011: from 34% to 61%. HIV transmission rates from mother-to child have also declined since 2010 with the introduction of more effective prophylaxis regimens.
“Through her work in raising awareness of the issues and advocating for increased access to services Mrs Rai Bachchan will be instrumental in helping to ensure that no more babies are born with HIV and that their mothers stay alive and healthy,” said Sidibé. “We look forward to working with her to reach our collective goals.”
Brands
Charlotte Tilbury opens first flagship store in India
Luxury beauty brand bets on immersive retail as India expansion gathers pace
NEW DELHI: Charlotte Tilbury has opened its first flagship Beauty Wonderland in India, planting a high-glamour marker in New Delhi as global beauty brands double down on the country’s fast-growing premium market.
Located at Nexus Select Citywalk in Saket, the store is operated end-to-end by Nykaa, deepening a partnership that began with the brand’s digital launch in India in 2020 and has since scaled across retail, marketing and distribution. The opening signals a shift from marketplace presence to standalone brand environments as companies chase long-term equity and consumer loyalty.
The launch was marked by an event on April 9 featuring actor Sobhita Dhulipala, the brand’s first beauty muse in India, underscoring Charlotte Tilbury’s growing cultural push in the market.
“Darlings, I am so excited to open my first-ever flagship Beauty Wonderland in India, in its vibrant and iconic capital, New Delhi,” said Charlotte Tilbury. “This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets.”
Tilbury highlighted the brand’s connection with Indian consumers. “India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here. They are true beauty connoisseurs that appreciate next-generation formulas,” she said.
The store is designed as an immersive retail experience, blending the brand’s Art Deco and old Hollywood aesthetic with local cues. A bespoke Royal Indian Arch anchors the space, alongside personalised makeup services tailored to Indian trends and occasions. A dedicated bridal looks wall nods to the country’s strong wedding-led beauty market, while interactive elements such as the Pillow Talk photowall and in-store masterclasses aim to drive engagement.
For the first time in India, the full Charlotte Tilbury portfolio is available under one roof, spanning makeup, skincare and fragrance, including the Fragrance Collection of Emotions and bestsellers such as Magic Cream, Airbrush Flawless Blur Concealer and Pillow Talk products.
Nykaa, which operates 57 doors for the brand alongside its app and website, will now lead end-to-end management of Charlotte Tilbury’s exclusive boutiques in India, covering retail operations, staffing, supply chain, marketing and omnichannel integration.
“Charlotte Tilbury has been one of our most successful and strategic global partnerships,” said Anchit Nayar, executive director and chief executive officer, Nykaa Beauty. “The launch of the first exclusive boutique, fully operated by Nykaa, is a natural next step and reflects our shared long-term commitment to building the brand in India.”
Nykaa’s broader beauty playbook, built on digital-first entry followed by omnichannel scale, now reaches over 42 million consumers and has become a template for global brands entering India. The retailer currently serves 52 million customers through its platforms and runs 276 offline beauty destinations, reinforcing its position as a gateway for international labels.
Charlotte Tilbury, founded in 2013, now operates in over 50 markets with more than 3,000 employees and 500 products across categories, with over 3,000 distribution points globally.
A second standalone store is slated to open at Mall of India in Noida in May 2026, signalling an aggressive retail push.
In a market where beauty is fast turning from aspiration to everyday indulgence, Charlotte Tilbury is not just selling products. It is building theatre, and betting that Indian consumers are ready to buy into the spectacle.
