Brands
Aircel launches new consumer initiative with CSK
NEW DELHI: With Indian Premiere League (IPL) upon us, the brands associated with it and various teams have started their campaigns.
One of the first to do so is Aircel which has launched a consumer initiative with Chennai Super Kings – Aircel High Flyer Contest as part of its customer engagement programme.
The contest gives lucky winners a rare opportunity to fly with the CSK team, stay in a hotel and get match tickets to watch a cricket match. Customers can relive their dream of being with all CSK players in one flight, engage with their favourite players, share their experiences and much more. With this all-expense paid offer, Aircel intends to share a unique opportunity and experience with all its prepaid and postpaid customers.
Aircel chief marketing officer Anupam Vasudev said: “Aircel is giving this big opportunity to its customers to have an access to be on the same flight with the Chennai Super Kings. It is a dream fulfilling experience for a fan and a memorable day of his life. We are delighted to launch this contest which is a great platform for us to connect and engage with our target audience, especially the youth. We are also launching our new ad campaign on the theme of ‘High Flyer’ which will be on air from today. We will augment the promotions through electronic, radio and digital media.”
Apart from the bumper prize, the contest also offers customers an exciting chance to win 800 match tickets at various locations in India. Customers will also get an assured prize of local Aircel to Aircel 10 minutes talk time when they participate in the contest. In this manner, Aircel offers something ‘extra’ to all its subscribers participating in this exciting contest.
All existing pre-paid subscribers who recharge for Rs 100 and above are eligible to participate in this consumer promotion. All existing post-paid subscribers are eligible if they have no outstanding balance payment on their last bill. Non-Aircel subscribers can participate in the promotion by buying a new Aircel connection, post paid or pre paid.
India Cements marketing president Rakesh Singh said: “Chennai Super Kingshas a long term association with Aircel and it has worked well for both the brands. With some exciting engagement contests launched by Aircel we hope that the team will receive the same support it has been receiving over these years from its fans. We are a fan driven team and all our, as well as partner endeavours, have been to bring them closer and closer to their home team.”
Aircel will also run some interesting VAS contests for its customers during the IPL with some exclusive content – pictures and videos of CSK and IPL. Tapping into the digital world to create buzz around CSK in the social media community, Aircel launched an online engagement contest for its fans giving them also a chance to fly with their favorite team.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
