Brands
Aircel customer wins sedan in ‘Super Challenge’
MUMBAI: Aircel, one of India’s leading innovative telecom players, has felicitated the prize winners of “Super Challenge Contest Season 2”, an exciting general knowledge-based consumer engagement contest.Mr. Saradar Ram Dewasi, who scored the maximum points in the exciting VAS contest, was presented with a bumper prize – a brand new Hyundai Verna car. Among other prize winners, Gajendra Singh, won gold worth Rs. 1 lakh.
Aircel Circle Business Head Karnataka Kanwarbir Singh congratulated the winners and said, “At Aircel, it is our constant endeavor to engage with our customers through innovative offerings or exciting contests and engagements.”
Saradar Ram Dewasi, the winner of the Bumper Prize, said, “While participating in the contest I never thought that I would get a chance to win a car.”
Aircel Super Challenge Contest, a knowledge-based contest, was conceived to engage customers in a meaningful way, wherein customers were encouraged to subscribe to the service to be eligible to play the contest via SMS with a limitation of 20 multiple-choice questions to be played per day. Currently, in its third year, the contest has successfully deepened customer engagement and created tremendous buzz among thousands of customers across the state.The contest garnered great popularity in a short span of time, as customers instantly connected with it.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
