MAM
Airbnb and IndiGo partners for an ‘InterFriendtion’
Mumbai: Airbnb and IndiGo have come together to offer three lucky individuals a dream adventure to “InterFriendtion” anywhere in India.
Through the contest, Airbnb and IndiGo are seeking three special winners who will fly and live anywhere in India for a vacation of a lifetime with their friend.
The winner will win an incredible $1000 each worth of Airbnb credits to book a domestic Airbnb stay of their choice and IndiGo will sponsor the return tickets for these winners and their companion to that destination! During their travel, the winners and their companions will get to travel to their bucket list destination with IndiGo and stay in some of India’s most unique Airbnbs.
“Indians today are eager to travel and are seeking unique, meaningful and restorative experiences with their loved ones. Travelling has become a great way of spending quality time with family and friends and creating new memories at offbeat destinations and unique accommodations. Our partnership with IndiGo celebrates and caters to this demand, and we are excited to provide our guests endless possibilities to explore and reconnect with their loved ones while travelling,” said Airbnb India, Southeast Asia, Hong Kong and Taiwan general manager Amanpreet Bajaj.
Adding to it, Indigo chief digital and information officer Neetan Chopra said, “In the hustle and bustle of life, we sometimes forget to rekindle friendships, take a break, and create new memories. IndiGo has always aspired to make the world a smaller place, by reducing the distance between people and fostering human connections. We are pleased to associate with Airbnb in a collaboration that encapsulates travel, exploration, and friendship. Through this unique partnership we aim to inspire friends to come together, experience destinations and spark new memories that will last a lifetime.”
Brands
Kingfisher signs three-year IPL partnership
Packaged water brand signs on as ‘good times partner’ for 2026–28 cycle
MUMBAI: Kingfisher Premium Packaged Drinking Water is betting big on cricket’s biggest stage, sealing a three-year partnership with the Board of Control for Cricket in India to sharpen fan engagement at the TATA Indian Premier League.
The brand, owned by United Breweries, will serve as the official “good times partner” for the men’s IPL from 2026 to 2028, extending a relationship that began with the Women’s Premier League. The move signals a broader push to embed itself deeper into live sport, with a focus on immersive, consumer-led experiences rather than conventional sponsorship visibility.
At the heart of the tie-up is a suite of fan-first activations spanning broadcast, stadiums and digital channels. These include the “Kingfisher Bird Cam”, offering a branded spider-cam perspective during live matches, and the “Good Times Zone”, an in-stadium entertainment hub during play-offs aimed at amplifying match-day buzz. The brand will also back IPL fan parks, elevate public screening experiences and run digital contests tied to key moments through the season.
Vikram Bahl, chief marketing officer, United Breweries, said cricket in India “is more than a sport, it is a shared cultural moment”, adding that the IPL brings that energy alive at scale. “For Kingfisher Premium Packaged Drinking Water, being present at the heart of these moments, in partnership with the BCCI, is a natural extension of what we stand for. Through this association, we aim to enrich how fans experience the game… making every match more immersive, social and memorable,” Bahl said.
Devajit Saikia, honorary secretary, BCCI, said the IPL “has always been at the forefront of redefining sports entertainment and fan engagement”. He added that the collaboration would fuse cricket fandom with “innovative fan experiences that extend beyond the stadium”, helping create memorable moments for audiences nationwide.
For United Breweries, part of the HEINEKEN group, the play is clear: move from passive branding to active participation in the fan journey—on screens, in stands and across social spaces. With millions tuning in and turning up each season, the IPL remains the country’s most potent marketing theatre. The question now is whether “good times” can translate into lasting brand recall in a market where visibility is easy, but engagement is hard-won.
