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Air-O-Water awards communications mandate to Mavcomm Consulting
NEW DELHI: Air-O-Water Pvt Ltd, India’s pioneering Atmospheric Water Generator (AWG) company, today announced that it has awarded the company’s communication mandate to Mavcomm Consulting, an integrated communications consulting firm working with some of the top global and Indian brands. The mandate became effective from 1 August 2020.
Air-O-Water uses a one-of-a-kind, reliable and adaptable technology that creates water from the humidity in the air, giving fresh, bacteria-free, pure drinking water. Moreover, this water is completely untouched by contaminants in the ground or any other surfaces, unlike piped water. Air-O-Water is designed to produce sufficient amounts of water in conditions of lower humidity as well in an air-conditioned environment, acting as an effective dehumidifier.
Air-O-Water director Siddharth Shah said, “Air-O-Water offers a solution that is extremely relevant for India with the increasing water scarcity and incidents of water contamination in our country. Our vision is to be a world-class organization that can provide pure drinking water for every man, woman, and child. Towards this vision, people need to be aware not only about the Air-O-Water brand but also about the tremendous benefits provided by AWGs. We needed a partner who could understand our vision and work with us closely. Mavcomm team understood both the nature and dynamism of a fast-growing company like ours and we are confident that Mavcomm Consulting will help us build and communicate our vision thereby widening our reach.”
“We are excited to partner Air-O-Water in their growth journey. When the Air-O-Water team told us about the concept, we were surprised that such a wonderful concept has minimal awareness and sensed an opportunity to create category-defining work. We presented a reputation-building framework that resonated with the dynamic management team of Air-O-Water. With our experience of working with consumer brands, we are confident that we will be able to take the message of Air-O-Water to key stakeholders,” said Mavcomm Consulting Pvt Ltd co-founder & managing director Anand Mahesh Talari.
“We at Above The Line Media and Entertainment are super pumped and excited to be the digital marketing agency that Air-O-Water trusts in. We want new, futuristic technologies like Air-O-Water's to come forward and capture the digital space for which we are always here,” said Above The Line Media & Entertainment CEO Keyur Shah.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
