MAM
AIR introduces toll free number to connect with advertisers
NEW DELHI: In a major initiative to push its commercial revenues, All India Radio is launching a Toll Free – 15102 – to connect with advertisers.
This first of its kind initiative in a bid to provide a one-stop window for those looking for an easy way to advertise with AIR’s various stations will be launched on Independence Day, 15 August.
The toll free number will connect the stations of AIR and it will become faster to answer and tackle the problems encountered by advertisers in reaching the pubcaster.
It will also provide an avenue for those who want to expand their business but have a limited budget to publicise and indulge in other promotional activities.
Since AIR has maximum penetration as well as reach at both domestic and international levels, advertisers can gain a lot without spending too much. AIR programmes through its 413 stations and 584 transmitters reach nearly 92 per cent of the country’s area and 99.19 per cent of the total population in 23 languages and 146 dialects.
Senior Prasar Bharati officials say, “As we are essentially working for the betterment of the country and public at large, our charges are basic and coverage is the best. An advertiser will certainly be better off with this toll free number.”
These officials claim that this was one of the many steps being taken by Prasar Bharati to stay connected with the public and have a more dynamic public face so that they can serve better.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
