Brands
Air India Express takes flight with culture at Wings India 2026
HYDERABAD: Air India Express brought a vibrant splash of music and colour to Wings India 2026, turning the Begumpet Airport tarmac into a lively concert stage. Padma Bhushan awardee Usha Uthup led a multi-state ensemble, joined by artists from across India, celebrating the nation’s rich cultural tapestry.
The backdrop for the performance was no ordinary stage. VT-RNT, the airline’s first line-fit Boeing 737-8, gleamed in a special livery inspired by Parsi Gara embroidery. Inside, passengers will enjoy roomy, ergonomically designed seats, fast-charging outlets, on-board ovens for hot meals, larger overhead bins, a quieter cabin, and Boeing’s Sky Interior with mood lighting, promising a modern and comfortable flying experience.
Air India Express chief marketing officer Siddhartha Butalia said, “In a digitally connected world, real experiences matter most. Music, festivals, and cultural showcases like this help travellers discover not just destinations but each other.”
Usha Uthup added, “Music is a universal language. Performing with artists from different states, with the Tales of India livery behind us, was a joyful tribute to our cultural unity.”
The airline also took home the Domestic Connectivity award, presented by the minister of Civil Aviation, Kinjarapu Rammohan Naidu, recognising its efforts in connecting communities across India.
Air India Express’s Tales of India initiative celebrates regional art forms, from Kalamkari and Bandhani to Warli and Kanjeevaram. This cultural spirit extends to its ‘Gourmair’ in-flight dining, offering regional favourites and festive menus. The airline recently partnered with the Hornbill Festival and India’s first residential festival, Bloom in Green, reinforcing its role as a cultural ambassador in the skies.
From percussion-packed performances in 2024 to multi-state musical showcases in 2026, Air India Express continues to prove that flying can be more than transport, it can be a celebration of India itself.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
