MAM
Air India and KidZania forge a multi-year partnership
Mumbai: KidZania India, an internationally acclaimed name in the realm of educational entertainment, and Air India, India’s leading global airline, have entered a multi-year partnership to power the aviation academy offerings at KidZania’s theme parks in Delhi NCR and Mumbai, marking one of the most noteworthy partnerships in KidZania’s history.
The collaboration between Air India and KidZania entails the development of the latter’s aviation academy, where Air India will create immersive experiences to familiarise children with various aspects of the fascinating world of aviation, thus inspiring them to explore potential career opportunities in the field.
As part of the partnership, members of Air India’s frequent flyer program Flying Returns are already able to earn 7 Flying Returns points for every Rs 100 spent on tickets.
KidZania India the chief marketing officer Rahul Dhamdhere said: “At KidZania, our core mission is to provide children with practical skills within an enjoyable and immersive setting. The partnership with Air India seamlessly fits into this mission, enabling children to explore the fascinating world of aviation while fostering their inquisitiveness and imagination. We are thrilled to partner with the flag bearer of the aviation industry, Air India, and firmly believe that this partnership will introduce fresh avenues for learning and entertainment for our young visitors.”
Air India’s head of marketing, e-commerce, and Loyalty Sunil Suresh said: “The Indian aviation industry is currently the third largest and the fastest-growing in the world that presents huge potential for growth. As an industry leader and a responsible organisation, we aim to create meaningful experiences for children and inspire the upcoming generations of aviation professionals in what is perhaps the most exciting decade for India. Our endeavour perfectly aligns with KidZania’s innovative approach to educational entertainment, which makes this partnership special.”
KidZania has been a leader in delivering immersive and educational entertainment for children and families. Through its distinctive combination of role-playing activities, real-life experiences, and educational opportunities, KidZania has garnered the affection and engagement of both young learners and their parents.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
