MAM
Air Deccan to offer ‘Freedom at Midnight’ scheme
BANGALORE: Air Deccan has announced a Freedom at Midnight – – booking offer to mark the Independence Day occasion. The low-cost airline is releasing about 500 tickets for a period of 15 August to 21 August as part of the package.
The tickets are priced at Rs 500/- + Rs 221/- taxes. According to a media release, the fares will be available between 11 pm and 12 am for all Airbus sectors.
The airline presently has a ‘happy hours’ scheme running, where tickets are available between 9 pm and 11 pm at discounted fares. ‘Simply smile’ fares are valid on a few select sectors which change everyday depending on availability of seats.
The media release also informs that the airline has ordered for 62 new aircrafts of which 32 Airbus A 320’s and 30 ATR- 72- 500’s would be delivered over the next five years.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
