MAM
Air Deccan shoots longest TVC of a common man’s first flight
BANGALORE: Air Deccan in its quest to demystify air travel in the country by offering lowest airfares and connecting unconnected cities, has now filmed the story of a common Indian who embarks on the very first flight of his life.
Air Deccan’s vision is to ’empower every Indian to fly’ and keeping this in mind, Air Deccan had launched RK Laxman’s ‘Common Man’ as its brand ambassador some time ago.
The film called The Old man and the Sky is meant to mirror the emotions of millions of Indians who can now fly at Re 1 (plus airport taxes Rs 221). The film is meant to touch the common man and leaves a lasting impression on everyone who views it.
The main character in the film has been played by National Film award winner Murali, reputed in the South Indian Film Industry.
With a length of 150 seconds, it is the longest TV commercial ever to be telecast in the history of Indian advertising, claims Air Deccan. The film has been directed by Manoj Pillai of Thinkpot, Bangalore and has been created by the Orchard Advertising.
The ad film will be telecast from 7 – 10 July on various channels like MTV (6.30 pm), Star News (7.40 pm), Sab TV (7.40 pm), Max (8.15 pm), National Geographic (8.30 pm), Star One (10.40 pm), AXN (11.05 pm) and on leading channels between the 17 and 30 July.
Trailers on the Internet, posters, eDMs, SMS and MMS campaigns and a contest are part of the effort.
Contest forms can be downloaded from www.indiatimes.com, which is the Internet partner for the contest and they are also available at all Air Deccan counters at the airports. The contest prize is 250 return tickets on any Air Deccan sector for fathers.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
